网络促销

网络促销策略及其评价方法研究

Research on Cyber Sales Promotion Tactics and Evaluation Methods

星期一网络促销开始。据美国全国零售商联合会统计，大约6800万美国人表示要在感恩节这个周末购物。

According to the National Retail Federation , about 68 million people in the U.S. say they expect to shop over the Thanksgiving Day weekend .

通过人员促销、中间商促销、大众媒体促销、旅游节庆促销、网络促销等手段加大促销力度。

Fourth , increased promotional efforts , including staff promotions , dealer promotions , mass media , marketing , tourism and festival promotion , web promotion .

通过网络促销的现状和发展障碍分析，提出有效的促销策略。

So that they can identify their customers and have targeted and personalized network promotion . Through the promotion of the network status and barriers to the development of analysis , to come up with effective marketing strategies .

零售商可以帮助智能手机用户找到商店货架上的商品，并通过无线网络进行促销宣传。

Retailers can help smartphone users find goods on store shelves , and wirelessly pitch sales promotions .

基于Clementine神经网络的商品促销效果预测模型应用

Application of BP Algorithm Based on Clementine for Forecasting Effects of Commodity Promotion

阿里巴巴旗下淘宝网（Taobao）和天猫商城（Tmall）的卖家一直使用这类应用向网络购物者发送促销信息。

Sellers on Alibaba 's Taobao and Tmall sites have been using such apps to send promotional messages to online shoppers .

价格策略上针对不同产品采取渗透或心理定价策略，渠道上加强网络销售；促销方式上强调质而非量。

According to different product Price strategy adopts the permeability or psychological pricing strategies ; For channels , strengthening the network sale is necessary .

同时注重短渠道、间接渠道及加强与旅行社的合作，充分运用诸如广告、公关关系、网络等现代促销手段在长株潭地区进行旅游产品的推广。

At the same time focus on short-channel , indirect channels and strengthen co-operation among travel agencies ; fully use modern promotion means , such as advertising , public relations , promotions , Internet and so on to expand the tourism products in Changsha , Zhuzhou , and Xiangtan .

品牌联合，产品开发研制合作，共享营销网络渠道，合作促销是营销合作的主要形式。

Its major forms include brand-joint , cooperation in developing and researching of products share-out of marketing net channels and cooperative promotion .

向搜索条中输入设计者的名字和鞋子的名字，寻找传统的网络零售商提供的促销活动。

Enter the designer 's name as well as the name of the shoe into a search engine to find sales from traditional online retailers .

进而大大提高企业网络客户识别的准确性和个性化网络促销的针对性。

Finally , to improve the accuracy of the identification of webwork customers and the personalized network promotions .

为此，我国企业必须树立全新的网络营销理念，实施适合的网络促销、定价、产品、销售渠道等策略，不断提高企业的竞争力和盈利能力，促进我国网络经济的发展。

Therefore , Chinese enterprises must set up the brand-new network ideas and implement reasonable promotion strategy , pricing strategy , production strategy , distribution strategy and so on to unceasingly enhances their competitive ability and promote domestic internet economy .

同时，还应注重对网络商店信用的培育，网络消费者对促销商品的感知首先是源于其对网络商店信用等级的判断，而良好的商品和服务质量乃是一切利益来源之根本。

Network consumers for the perception of promotion goods to network stems first from store credit rating judgment , and the good quality of goods and services is the fundamental source of all interests .

现阶段SG公司的网络营销策略主要包括网站建设策略、网络营销吸引策略（包括网站推广策略、网络营销促销、顾客服务策略）、网络营销产品策略、网络营销价格策略以及网络营销物流配送策略。

Nowadays the e-marketing strategies mainly includes that website construction , the internet marketing attraction ( including website promotion , e-marketing and promotion , the service on the consumers ), the products of e-marketing , the price of e-marketing , the delivery of e-marketing .