国际广告

现代国际广告媒体企划与消费者季节感整合

Integration of Contemporary International Advertising Media Strategy and Consumer Climate Perspective

失衡的权力：国际广告的政治经济学批判

Imbalanced Power : A Political Economy Critique of International Advertising

扎克伯格周三在戛纳国际广告节（canneslionsadvertisingfestival）上向营销人员表示，此前facebook基本上依靠有机增长，但将很快启动首次战略性地区行动。

Mr Zuckerberg told an audience of marketers at the Cannes lions Advertising Festival on Wednesday that after relying largely on organic growth , Facebook would soon begin to make its first strategic local moves .

国际广告的跨文化传播成为可能。

Make the possible of the cross-cultural dissemination in international advertisement .

今年是戛纳国际广告节60周年庆典。

The Cannes lions Advertising Festival is celebrating its 60th anniversary this year .

国际广告翻译首先必须符合广告语言的文体特征。

Advertising translation should meet the requirements of the stylistic characteristics of advertising language .

因此，各国对国际广告创作和广告翻译的需求也在不断的增加。

Thus there is a growing need for international advertisement creation and advertisement translation .

国际广告传播是随着国际营销的发展而发展起来的。

The international advertisement has appeared and developed along with the international marketing development .

玛丽唐纳森曾经是墨尔本一家国际广告公司的职员。

Mary Donaldson once accepted a position at an international advertising agency in Melbourne .

本文根据国际广告跨文化的这一实质，对国际广告策略之争进行探讨。

This paper discusses the international advertising strategy controversy from the perspective of cross-cultural communication .

国际广告文化与国际商标的翻译

International advertising culture and translating of trademarks

国际广告经理协会联合会

International Federation of Advertising Managers Associations

浸大公关广告毕业生可兼获由国际广告协会颁发的市场传播学文凭。

Students graduating from this programme will be awarded the IAA 's Diploma in Marketing Communications .

举世闻名的萨奇&萨奇国际广告公司的创始人萨奇兄弟。

And the Saatchi brothers , founders of the world-famous international advertising agency of Saatchi Saatchi .

其后，在这个基础上，论文分析了跨文化传播环境与国际广告传播的关系。

After that , the paper analyzes the relationship between inter-cultural communication environment and international campaign .

因此，对于那些迫切需求拓展市场的公司来说有效的国际广告沟通必不可少。

Thus efficient international advertising communication is indispensable to the companies intending to expand their markets .

国际广告传播与国内广告传播存在很大的不同，国际广告面对的是一个趋同和差异并存的市场。

What international advertisement faces is a global market in witch both similar and difference coexist .

国际广告中的跨文化因素

Cultural Elements in the International Advertisement

国际广告与翻译

International Advertising and its Translation

2003广东国际广告展

2003 Guangdong International Advertising Expo

本论文通过对跨文化传播背景下的环境分析，浅析文化差异在广告传播中所带来的问题进行研究，提出与之相适应的国际广告策略。

The paper proposes a series of adaptive international campaign strategies by analyzing the inter-cultural communication environment .

国际广告的翻译

The Translation of Ads

国际广告作为促进产品销售和繁荣市场经济的手段在商品的竞争中起到至关重要的作用。

Advertisement , as a means of promoting sales , plays an important role in prospering market economy .

国际广告的翻译不仅仅是语言的转换，更是文化的交融。

Therefore , the translation of the international advertisement is more of cultural amalgamation than sole language transition .

广告主资本的民族性和品牌的异文化性&国际广告判断标准新论

National character of main capital of advertisement and hetero-culture character of brand & On international advertisement judgment standard

从跨文化交际的角度看国际广告翻译他交际能力强，很容易交到朋友。

Approaching Advertising Translation from the Perspective of Intercultural Communication ; He is very sociable and makes friends easily .

作品《孩子不哭》荣获第十五届中国国际广告节音乐类铜奖。

Production : " children don 't cry ," won the15th China International advertisement Music Festival Bronze Award advertisements .

然后介绍了之前关于国际广告传播策略的发展，全球化思考本土化执行策略的产生。

Before then the paper introduces the discussion about international advertisement strategy , namely the about standardization and localization argument .

随着全球经济一体化的实现，国际广告已成为十分普遍的国际营销和促销手段。

With the realization of the global economy , international advertisements have become a very popular marketing means in the international market .

本文将国际广告视为跨文化传播的一种形式，试图为国际广告研究拓宽视野。

By approaching international advertising as a type of cultural communication , the author attempts to broaden the horizon of the international advertising research .