顾客管理

顾客管理概念及其在现代旅游业中的实践

The Conception of Customer Management and Its Practice in Mordent Tourism Industry

模型以研究的问题为基本出发点，通过对顾客管理系统的边界，结构的分析，建立企业顾客管理系统的基本模型和方程。

Through anglicizing the boundary and structure of customer management system , establishes enterprise customer management system basic model and equation .

接着，本文对目前先进的顾客管理思想&以顾客信息管理为基础的客户关系管理（CRM）予以了论述，在对CRM的概念，系统组成介绍的基础上对系统的应用管理进行了重点说明。

Then the thesis studies CRM , which is based on customer information management and is an advanced idea about customer management now . The application management about CRM system is given detailed research based on the introduction of the concepts about CRM and the construction about CRM system .

顾客管理&商业企业不可忽视的公关意识

Consumer management-the sense of public relations that businesses can 't ignore

论消费者霸权下的顾客管理

Consumers ' Management Under the Hegemony of Consumption

顾客管理对定价的重要影响

Important Effect of Client Management to Pricing

忠诚管理认为顾客管理与员工管理不仅目的是协同的，其基本原理也一致。

Loyalty Management believes that managing customers and managing employees are same in goals and basic principles .

从客户关系管理系统中的顾客管理模块角度，研究了顾客管理模块的数据库的概念结构设计、逻辑结构设计和物理结构设计。

The design of database concept structure , logical structure and the physical structure of CRM system are studied in the thesis .

通过对企业顾客管理系统的分析，我们认为企业顾客管理系统具有反馈功能的复杂、开放、非线性系统。

Through anglicizing the enterprise 's customer management system , we find it is the feedback function complex , open , nonlinear system .

第二部分是系统动力学理论的基本介绍及运用系统动力学研究顾客管理的可行性分析。

The second part introduces the systems dynamics basic theory and makes the feasibility analysis using the systems dynamics to study the customer manages .

使得本点菜系统不仅具有点菜功能，还具有员工管理、顾客管理等辅助餐饮管理功能。

This makes the embedded ordering system not only has the function of ordering , but also has staff management customer management , catering management functions supporting .

实施一对一营销要创建顾客管理机构，识别顾客的需求和价值，整合顾客数据库，进行批量定制生产。

In order to practise one-to-one marketing , enterprise should set up customer management system , integrate customer database , identify customer request and value , implement mass customization .

以广义的价值链理论为理论基础，把内部作业链拓展到销售渠道、顾客管理等环节，摆脱了就会计论会计的局限。

The innovation of this paper are : 1 . Based on general value chain theory , expand internal activity chain into sales channel , customer service , break the boundary of accounting theory .

并且，面对激烈的竞争态势和薄弱的顾客管理现状，国内企业也迫切需要顾客忠诚度及其测评方面的指导。

Facing the keen competition situation and the poor customer loyalty management , the domestic enterprises are in bad need of the theory of customer loyalty and the instruction of the assessment of customer loyalty .

并针对衡水国税现有的状况，提出了职能化策略、品牌策略、渠道策略、顾客管理策略、内部顾客管理策略及质量控制体系策略等七大策略。

Hengshui tax and against the existing situation , put forward the " intelligent " strategy , brand strategy , channel strategy , customer management strategy , customer management strategy , internal quality control system strategy of the seven strategies .

第三章从一般的运作重点介绍引出拍卖网站的运作重点，进而从拍卖网站的顾客管理、拍卖物品管理和竞拍流程的管理三方面对拍卖网站的运作做一个阐述。

In the third chapter , the dissertation induces the operations priorities of online auction websites from general operations priorities , and explains the operation of online auction from threeaspects : customer management , auction items management and auction process management .

系统动力学的理论和建模方法是本文研究基础，企业顾客管理系统是本文的研究对象，研究的重点是顾客规模的成长规律。

The systems dynamics theory and the modeling method are the foundation for this article studying . In this paper , the research object is the enterprise customer management system , and the research key point is the customer scale growth rule .

目前对顾客管理的研究主要集中在两个方面，一是顾客数量，二是顾客质量，本文研究的是顾客规模的成长规律，探讨影响顾客规模的因素及影响规律。

At present the research in customer management mainly concentrates in two aspects . One is the customer quantity , another is the customer quality . This paper studies the customer scale growth rule , and discusses the factor and the influence rule which affects the customer scale .

顾客关系管理（CustomerRelationshipManagement，CRM）是营销市场的热门话题。

Customer Relationship Management ( Customer Relationship Management , CRM ) is a hot topic in marketing .

顾客关系管理（CRM）是在电子商务时代提高顾客忠诚度的有效手段。

CRM is the effective way to strengthen customer loyalty in the era of E-commerce .

本论文的研究对象即是企业如何利用顾客关系管理（CRM）提高顾客忠诚度。

The objective of the thesis focuses on strengthening the loyalty of customers through CRM .

其间重要的是SONY公司的顾客关系管理系统（CRM）。

The investigation places the emphasis on SONY 's customer relationship management ( CRM ) .

顾客关系管理（CRM）是集现代管理理念、商务解决方案、应用软件系统三位一体的现代管理手段。

CRM is an modern management system which comprise modern management concept , business solving proposal , application software .

网络企业在顾客关系管理方面存在的问题主要是企业经营理念落后、CRM技术不到位、人才缺乏等造成的。

The main existing problems result from the lagging management idea and technology as well as lack of talents .

基于顾客关系管理理念的CRM产品现已成为国内外企业重建竞争规则的新视点。

According to the concept of customer relationship management , CRM has now become the popular vision for all enterprises .

成立于1997年的飞翱是专为跨国公司和行业先锋提供外包呼叫中心和顾客关系管理（CRM）解决方案的先驱者。

Founded in1997,800 TeleServices are a leading provider of outsourcing customer contact services and Customer Relationship Management ( CRM ) solutions to multinationals and industrial leaders .

本论文主要解决的问题是如何把Web呼叫中心方式应用到企业的协同中去，以便于企业更好地提高对客户的服务水平，实现顾客关系管理，来加强企业在市场上竞争力。

This thesis mainly solves the problem that how to apply the web call center in collaboration of corporation . And corporation will increase the level of service for clients , carry out client relationship management , enhance enterprise competition in the market .

第4阶段是以4C为核心的顾客需求管理营销阶段；

Fourth is customer 's demand management and marketing phase by means of 4C ( Customer , Cost , Convenience and Communication );

而作为以顾客满意管理为核心的CS管理理论，更多的是应用于营销和产品制造行业，对于新兴行业&物业管理来说，CS管理理论的应用研究几乎还是一个盲点。

Customer satisfaction , as the core of CS management theory , applied more on sales and manufacturing industry . for the new industry , Property Management , the application of CS management theory is seldom adopted .

由于CRM（顾客关系管理）开始转向价值创造的新水平，企业也需要一个新的战略能够从CRM整个价值链上运用操作、分析和协作的手段对顾客形成一个统一的见解。

For CRM to take to the new level of value creation , businesses require a strategy that creates a unified view of customers from the perspectives of operations , analytics and collaboration along the entire customer relationship management value chain .