顾客资产

北京HH公司顾客资产评估与价值提升

Peking HH Company Customer Equity Assessment and Value Promoting

顾客资产管理最关键部分就是对顾客资产的量化评估。

The most important part of customer equity management is its evaluation .

在顾客资产日益重要的情况下，顾客终身价值（LTV）概念为企业重新认识与顾客的关系提供了新的视角。

As customer assets become more and more important , the concept of customer lifetime value ( LTV ) provides a new angle for enterprises to better understand the relationship between themselves and their customers .

在理论研究部分，论文首先提出了顾客资产价值评估的计量模型，并创造性地将顾客维系模型和交叉销售模型融入LOGIT模型，提出了顾客维系率和交叉销售率的计量方法；

In the theoretical research part , the paper has put forward the assessment model of customer 's assets value at first by maintaining customer the model and cross-selling model incorporate LOGIT model creative , propose customer person who maintain and cross metering methods of the sales rate ;

财务视角：顾客资产定位探折

Financial Perspective : A Discussion of the Customer 's Property Orientation

旅游企业顾客资产管理初探

A Study on the Customer Assets Management in the Tourist Enterprises

国外顾客资产测量模型研究及启示

Overseas Extant Study and Implications of Customer Assets Calculation Model

如何区分、以什么样的标准来区分优质顾客资产和劣质顾客资产？（4）如何对优质资产进行维持和升级？

How and using which standard to distinguish customer equity ?

本章总结和辨析了竞争优势的传统理论以及顾客资产理论。

The classical competitive advantage theory and customer asset theory are summarized .

心理契约视角下顾客资产的价值形成与管理

The Formation and Management of Customer Equity Value Based on Psychological Contract

以顾客资产为导向的服装品牌营销

A Study on the Fashion Brand Marketing Which Orients Customer ′ s Assets

市场份额向顾客资产份额的转变

The Transformation of Market Share to Customer Equity Share

需求市场规模变化条件下的顾客资产测量研究

Research on Customer Equity Measurement under the Condition of a Mutative Demand Market

文化对顾客资产驱动要素的影响分析

Analyzing Cultural Influence upon Customer Asset Driving Factor

顾客资产经营的动因及思路

Analysis of Customer Equity Management Motive and Thoughts

本文采用规范分析方法研究了如何控制的顾客资产质量。

The thesis researches on quality control of Customer Equity by theoretical analysis method .

顾客资产测量与提升研究

Research on Measurement and Enhancement of Customer Equity

顾客资产导向下的营销质量思考

Thinking of marketing quality oriented by customer asset

基于四维驱动的商业银行顾客资产提升策略研究

Research on Promotion Strategy of Customer Equity of Commercial Bank Based on Four-Dimensional Driver

顾客资产是企业未来财务业绩的主要可靠来源；

Customer assets is the main resource about the financial achievement in the future ;

顾客资产的价值评估研究

The Study on Assessment of Customer Assets Value

使用重要性-业绩-提升分析法提升顾客资产

Using the Importance-performance-enhancing Analysis to improve customer equity

业主体验与房地产企业顾客资产提升

Property Owner Experience and the Enhancing of the Customer Equity of Real Estate Enterprise

论顾客资产管理的实施模型

The Applied Model of Customer Equity Management

顾客资产的实质与特性

The Character and Essence of Customer Asset

第三、顾客资产管理的核心在于有效经营不同的顾客资产，对不同类的顾客实施不同的经营策略。

Thirdly , The core of CEM is implementing different management strategy to different customers .

因此对保险公司的顾客资产进行研究就显得非常有必要。

Therefore , it is very necessary to research customer equity in the insurance company .

以顾客资产为核心的企业战略规划

Enterprise Strategic Planning Focused on Customer Equity

顾客资产管理理论产生于20世纪末。

Customer equity management theory was brought forward in the end of the 20th century .

顾客资产的简单会计核算

The simple account check of customer asset