顾客交易价值
- 网络customer transaction value
顾客交易价值-
具体来说，传统上认为，顾客考虑交易价值（Transactionvalue）主要是在顾客进行交易之前，其作用主要是帮助顾客进行购买决策，而本研究则从购后的角度探讨这一问题。
Traditionally , when consumers take transaction value into consideration , mainly is before the transaction carries on , its function is helps consumers to carry on the purchase decision-making . This study from post-purchased angle discussed this question .
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在此基础上，本文讨论了由于顾客感知的交易价值的变化而对顾客抱怨倾向产生的影响。
Based on this point , we discussed that due to transaction value change which produced influence to the consumer complaining tendency .