服装新产品

基于销售的服装新产品市场测试模型

Predicting model for new product marketing in fashion industry

通过对无缝服装企业新产品开发现状进行调研分析，发现目前无缝服装新产品开发存在开发重视程度不足、组织结构垂直、信息沟通不畅及开发过程串行等方面问题。

According to investigation and analysis of seamless garments enterprises development status of new product , some problems are found , such as less attention is paid to product development , organization in many-layers hierarchies , poor communication and serial development process .

本文将服装概念设计定义为用于指导服装新产品开发的时尚创意概念设计，包括风格主题概念，及其对应的色彩、面料、辅料、图案、工艺和款式等概念设计。

The definition of fashion conceptual design is the fashion creative concepts for guiding the new fashion product development , including the concept of design theme , and the corresponding color , material , accessory , pattern , technique and style design .