战略业务单元

战略业务单元退出模型研究

On the models of exit of strategic business unit

基于企业战略业务单元退出模型的定性分析，本文根据业务退出方式的不同提出了相应的战略业务单元退出模型，即业务出售模型、业务关闭模型和转产模型。

Based on the qualitative analyses , in this paper three models of strategic exit , which include selling-off , changing product and closing-down are put forward according to the differences of the exit mode .

品类管理是以消费者为中心，以品类为战略业务单元，以数据为依托，通过供应商与零售商之间的有效合作，发现并满足消费者需求从而提高企业绩效的零售管理流程。

Supported by category data and taking category as the strategic unit , the category management with the consumer as the center is a management process improving retailers ' performance by finding and satisfying the demands of consumer as well as the effective cooperation between supplier and retailer .

同时，结合实际数据论述了中国联通在战略定位、业务单元分布、内部管理、组织结构、经营策略、企业文化等方面存在一定问题的观点。

At the same time , used data to illustrate the view of existing certain problems in the tactic orientation , operation unit distribution , organization management , management tactics find culture of Chinese Unicom .

使用了战略更新方法进行业务单元的战略规划。

Strategy renew method to program the business unit .

其中第一部分主要对企业战略管理作了理论概述，阐明了战略分析、战略规划、战略实施的具体含义与内在联系和战略层次、战略业务单元；

In Chart I , it briefed the theories about the Business Strategic Management , clearing the strategic analysis , planning , and implementation and internal relationship , the level and business units of strategy ;