客户价值

一种基于AHP方法的客户价值细分研究

Research of customer value segmentation based on AHP methods

供电企业CRM客户价值综合评价模型

Comprehensive evaluation model of customer value based on CRM for power supply enterprises

基于AHP的电信客户价值评价模型研究

Customers ' Value Assessment Model in AHP-Based Telecommunication

在客户价值&行为分群过程中，采用了SAS分类方法。

In this process , the Categorical method of SAS is used .

CRM系统与客户价值分析

CRM System and Customer Value Analysis

通过对客户价值的识别进行客户细分，并根据客户价值及细分结果提出了C电信公司客户维持的方案。

And based on the customer value and subdivision result , it presents a customer maintenance scheme to enhance the core competence by implementing the customer relationship management .

从后者考虑，那么CRM的最终目的即是最大化客户价值。

From the angle of the latter , the final aim of CRM is to maximize the customer value .

虚拟社区C2C知识交换对客户价值及忠诚度影响的实证研究

Case Study of the Influence of C2C Knowledge Exchange on Customer Value and Customer Loyalty Intension

KY移动通信公司的客户价值分析与探讨

Analysis of Customer Value in KY Mobile Communication Company

本文认为，客户价值管理（CVM）正是CRM的关键控制性环节之一。

In the author 's opinions , Customer Value Management ( CVM ) is one of the key control circle of CRM .

基于此，本文首先简要分析了中国B2C电子零售网站的现状，引出研究客户价值的必要性。

Because of this , First , we introduce the present condition about Chinese E-retailing , and the necessity of customer value analysis .

论述了CRM系统所涉及到的客户价值评估选择、客户市场分割、赢得新客户、连带或增值销售以及客户维持这五个主要方面的核心应用。

The important applications in CRM ( e.g. the assessment of customer values the selection of customers , consumer market division , the gain of new consumers , related increment sales and consumers maintenance etc. ) are discussed .

并以此为理论依据，设计了电信客户价值评价指标体系；结合AHP法，提出了电信CLV的计算方法，并对某电信企业客户进行了实证分析。

Based on this theory , telecom customer value evaluation index system and computing method combined with AHP method are put forward , and empirical research on the telecom company PHS customers is taken .

对前人在C2C知识交换研究领域的文献作了综述，以淘宝网为例调查了虚拟社区C2C知识交换对客户价值及忠诚度的影响。

This paper firstly gives a brief view on the antecedents of customer-to-customer knowledge exchange ; secondly investigates the influence of C2C knowledge exchange on customer value and customer loyalty in virtual community of Taobao .

客户价值分析及其在产品竞争力评价中的应用

Research on Customer Value and Its Application on Product Competition Analysis

数据挖掘在电信客户价值管理中的应用

The Application of Data Mining in the Telecom Customer Value Management

商业银行零售客户价值提升策略

Strategy to Promote the Value of Personal Customer for Commercial Banks

电信客户价值提升策略初析

Discussion on Strategy of Promoting the Telecom Clients ' Value

波音：公司生存、质量管理和客户价值

Company Survival , Quality Management and Customer Values in BOEING

企业的客户价值评价指标体系的构建

Research About Evaluating System of Customer Value in the Enterprise

客户价值创造研究综述

A summarized account of the study on customer value creation

基于数据仓库的铁路客运客户价值分析模型的构建

Establishing customer value analysis model for railway passenger transport based on database

决策支持系统中客户价值预测模型的设计与分析

Design and Analysis of Customer Predictability Model in DSS

因此，客户价值对企业而言，至关重要。

Therefore , the value of the customer is crucial to the enterprises .

客户价值细分与保持策略研究

Study on Value Segmentation and Retention Strategies of Customer

基于客户价值的客户聚类及特征分析方法

An Approach to Customer Clustering and Customer Characteristics Analysis Based on Customer Value

基于客户价值的客户细分及保持策略研究

Customer Segmentation and Retention Strategy Based on Customer Value

然后有针对性地提出客户价值管理的策略；

Secondly , a strategy on customer value management was brought forward accordingly .

移动通信客户价值群体细分研究及应用

Study and Application of Mobile Telecommunication Customer Categorization Model

企业营销中的客户价值、驱动因素及策略

Customer Value , Motivation and Strategy in Enterprise Marketing