品牌延伸模型

基于情感偏好的品牌延伸模型及经济分析

Toward Brand Extension Model and Economic Analysis Based on Emotion Preferences

丰富了既有的品牌经济学理论，在选择成本理论框架下建立了品牌联合、品牌延伸模型，对品牌传播和品牌延伸理论进行了进一步探讨，将该理论应用于地理标志产品中提出了相应的策略。

Co-branding and brand extension models are established in theoretical framework of selection costs . Brand communication theory and brand extension theory are further explored and applied to supplying corresponding strategy for GI products . ( 4 ) Analysis of the institutional basis of geographical indication products .

提出品牌延伸模型与农产品品牌评估的改进方法。

Bring forward the improved models of brand extensions and agricultural brand assessment .

本文的突出特点是能够从产品组合的全新视角，设计出品牌延伸模型来系统分析和阐述品牌资产的延伸问题。

The outstanding character of the paper is to use the totally new angle of view-products composition mangement-and accompany with the model to analyse systematically and expound the brand extension .

企业品牌延伸决策模型与绩效评价研究

Business Model of Brand Extension Decision-making and Performance Assessment Study

品牌延伸心理模型构建是当今国际上品牌理论研究的重要内容，也是前沿性课题之一。

Constructing the model of brand extension is an important aspect of the brand theories .

本文的解决性模型包括两大部分，即旅游景区和奥运经济的品牌延伸策略模型，解决现实当中因为空间有限性与时效性而导致盈利能力受阻碍的难题。

In this paper , the model to solve problems includes two major parts . They are tourism and the Olympic brand extension strategy for the economic models to address these realities because of limited space and time-sensitive and lead to profitability hampered by the problem .

应用模糊综合评价法的理论和AHP法，建立了品牌延伸综合决策模型。

Combined fuzzy mathematical method with the method of AHP , it builds the comprehensive decision making model of brand extension .

通过对动物社群敌友指数模型与品牌延伸的相似处的对比，借以建立品牌延伸规模模型，讨论品牌延伸的适当规模问题。

This article compares the similarity of the animal colony scale model and the brand extension to build the brand extension scale model and discuss the proper scale of the brand extension .

为了更好的选择品牌延伸策略的效果，论文应用模糊决策分析方法，建立了品牌延伸绩效评估模型。

In order to better brand choice strategy extension of the effect of the application papers fuzzy decision-making analysis , the establishment of performance evaluation model of brand extension .

品牌的延伸一直是理论与实践相脱节的，本文试着提出一个品牌延伸模型以统一理论与实践的差距。

There is a gap between the theory and practice of brand extension ; the dissertation puts forward an improved model to abridge it .

根据品牌延伸的影响因素，构建了品牌延伸评价指标体系，综合利用层次分析法、模糊综合评价法建立了品牌延伸决策模型。

Concentrated on the influence factors of brand extension , the evaluation index system was established by AHP-fuzzy approach .