品牌质押
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尤其是在当前我国企业融资困难的大环境下,企业本可以通过自己的优势品牌办理商标权质押来取得银行或者其他企业的资金,缓解企业在发展过程中暂时的资金短缺问题。
Especially in the current environment of financing difficulties , the enterprises could get a bank or other enterprise funds through pledge their own famous trademarks to ease temporary shortage of funds in the development .