品牌转换成本

关于品牌转换成本调节效应研究的结论。

The conclusion of the regulating effect of brand switching cost .

然后将品牌引入到转换成本的分析中，初步建立了消费者品牌转换的三步选择法。

And then the brand is introduced into the analysis of switching cost to initially establish a three-step selection method of consumer switching brand .

银行可以从加强与客户的关系，提高客户信任，为客户创造更大的价值，加强品牌建设以及提高转换成本等方面入手，增加客户满意，提升企业网上银行的客户忠诚。

Accordingly , banks can improve customer satisfaction and loyalty by enhancing the bank-corporate relationship and customers ' trust , creating more value for corporate customers , making stronger brand image and elevating switching cost .

许多研究学者提出影响品牌忠诚的关键因素是满意、信任、品牌关系或者转换成本等。

Many researchers proposed that the key factors influencing brand loyalty are satisfaction , trust , brand relationship or switching costs .

本文通过对品牌忠诚理论系统的梳理和研究，总结出移动3G品牌忠诚的影响因素：品牌感知价值，品牌形象，品牌信任和转换成本。

The paper analyzed the brand loyalty theories and summarized the factors that influence the brand loyalty . Those factors are perceived brand value , brand image , brand trust and transferring costs .