品牌评价

国内企业雇主品牌评价指标体系研究

Research on Employer Brand Evaluation Index System of Domestic Enterprises

品牌评价方法的理论分析

Theoretical Analysis on Brand Evaluation Method

卷入程度对受众的广告态度也有显著影响，卷入程度越高，越容易产生广告品牌评价。

Involvement degree also show many influence on the advertisement attitude .

论中国科技期刊品牌评价与培育方法

Evaluation and building up of Chinese sci-tech periodical brands

制定品牌评价方法。

3rd , formulation brand appraisal method .

选用的品牌评价的指标包括：品牌态度、购买意愿、品牌忠诚度。

The chosen indicator for band evaluation includes brand attitude , Purchase Intention and brand loyalty .

会计师事务所品牌评价指标的权重确定。

Then determine the indicators of evaluation criteria . 5 , Certified Public Accountants brand evaluation index weight determined .

运用多指标综合评价法，构建符合我国国情的医院医疗服务品牌评价指标体系。

The evaluation indicator system of hospital medical services brand suitable to China was constructed through Fuzzy Comprehensive Method .

但是联合匹配性究竟是怎样影响消费者对联合品牌评价尚不十分明确。

But the alliance fit is how to influence the effects of the brand alliance is still not very clear .

因此，选择具有较高品牌评价且匹配度高的品牌作为联合的对象，是使品牌联合战略能够顺利成功实施的关键。

Therefore , the key for the successful co-branding strategy is the selection of high brand value and high fit as the target brand .

模糊综合评价法根据专家对指标体系的评分情况，确定隶属度、专家评价等级矩阵，构建模糊综合评价模型，以确定医院医疗服务品牌评价指标体系的权重分布。

Fuzzy Comprehensive Evaluation Method . Fuzzy Comprehensive Evaluation model was constructed according experts ' score to identify the weight distribution of the evaluation indicator system of hospital medical services brand . 4 .

本论文并在此基础上，得到了对公司在线雇主品牌评价的综合函数。（2）建立了上市公司在线雇主品牌对其成长绩效的回归模型。

And then we get the online employer brand evaluation model of listed ( 2 ) This paper builds a regression model of the employer brand to its growth performance of listed companies online .

基于消费者个体差异的品牌延伸评价

Evaluation on Brand Extension Based on the Consumers ' Individual Differences

我国汽车企业品牌竞争力评价与分析

Evaluation and Analysis on Automobile Enterprise Brand Competitive Ability of China

消费者品牌延伸评价的机理研究：回顾与展望

Review of the Mechanism of Consumer Evaluations on Brand Extensions

基于结构方程模型的品牌延伸评价及实证研究

Estimating and Empirical Study on Brand Stretching Based on Structure Equation Model

它们是动漫品牌价值评价与管理存在的基础。

They are the survival basis of animation brand valuation and management .

消费者品牌联合评价的影响因素研究

The Study on the Influencing Factors of Consumers ' Evaluation of Co-Branding

再次，阐述了品牌风险评价的方法&多级模糊综合评价法，并通过案例研究，验证模型的实用性，对其做出风险评价分析；

Thirdly , the thesis introduced the fuzzy method and did case research ;

竹炭加工企业品牌建设评价体系研究

The Study on the Brand Building Evaluative System of Bamboo Charcoal Processing Enterprises

延伸产品价格与延伸相似度对品牌延伸评价的交互影响

The Interaction Effects of Price and Extension Similarity on Consumer Evaluations of Brand Extension

地域旅游品牌化评价方法研究

Research on Zone Tourism Brand Evaluation Method

品牌形象评价方法研究

The Approaches to Brand Image Evaluation

由此，建立了品牌形象评价指标体系，从而提出品牌形象的二级模糊综合评价方法。

With brand image evaluating index established , the paper , proposes the approaches to fuzzy comprehensive evaluation .

因此，动漫品牌价值评价与管理就成为动漫企业发展与壮大的中心环节。

Therefore , animation brand valuation and management is regarded animation business development and growth as the central link .

经问卷调研，全国经销商对新百得品牌形象评价很高，几乎全在8.5分以上；

According to the research report , the distributors spoke highly of the new Pattex brand image and gave good marks .

心理机制是品牌延伸评价的关键环节，消费者品牌延伸评价的心理机制运行过程依次为：直接情感转移、简单的分类判断和匹配过程。

Psychology mechanism is the key part and the process in turn includes : direct emotion transfer , simple category judgment and matching .

但是，中外品牌价值评价模型及其评价指标均不相同，也存在着许多缺陷。

However , there exit many defects and differences between evaluation models of brand value developed respectively in Chinese and foreign academic cycles .

通过实证研究表明，本文构建的信息技术产品品牌风险评价体系具有较好的预测能力，能为信息技术企业提供一定的理论支持。

Through empirical studies show that the brand information technology products risk evaluation system has good predictive capabilities for information technology companies to provide some theoretical support .

本文建立了系统的雇主品牌形象评价指标体系，从学理角度为雇主品牌形象评价提供依据，对雇主品牌价值评估也起到了推动作用。

This article has set up systematic employer brand image evaluation index system , supporting it in the light of theory and promoting employer brand assets valuation .