高露洁

长达35页的报告显示FDA曾对三氯生可能存在的致癌性的担忧，但是高露洁公司则称三氯生只有在大剂量使用时才会出问题。

The 35-page report reveals the FDA had concerns that triclosan could increase the risk of cancer - but Colgate said the chemical was only problematic in large doses .

年高露洁（Colgate）这个来自海外的顶尖牙膏品牌，以全球公认的牙齿防蛀领域专家的形象进入中国。

Colgate , with a globally branding image as a dental expert , soon occupied a large proportion of Chinese toothpaste market after its entering in1992 .

以高露洁（Colgate）为例，该公司上月拒绝按地区划分指导性目标&这在它发布季报的至少13年历史中尚属首次。

Last month , for example , Colgate refused to break down guidance by region for the first time in at least 13 years in its quarterly results .

本文选择了宝洁“SK-II”事件和“高露洁事件”这两个典型的危机事件案例，来分析整合传播在危机事件中的具体运用。

This paper chooses typical crisis cases of " SK-II " and " Colgate " to analyze that how the integration communication is applied concretely .

高露洁公司还表示他们没有计划对高露洁全效牙膏做出改变。

Colgate said it has no plans to reformulate Total toothpaste .

他是销售高露洁模特儿，你知道吗？

He is selling the Colgate , you know right ?

高露洁公司培训管理信息系统的优化

The Optimization for Colgate Company Training Management Information System

高露洁：“液体钙”忽悠人；

Colgate : Deceiving People through " Liquid Calciu ";

案例部分，介绍了高露洁棕榄有限公司的背景资料；

" The case " part briefly introduces the background of Colgate Palmolive company ;

受影响的牙膏品牌包括佳洁士和高露洁。

Toothpaste brands affected include Crest and Colgate .

高露洁抗敏感牙膏改善牙本质敏感症的效果

Effect of colgate anti-sensitive toothpaste on dental hypersensitiveness

你的牙齿看上去永远不会像高露洁牙膏广告的模特那么完美无缺。

Your teeth will never look as perfect as the models ' in Colgate ads.

说明了广州高露洁棕榄有限公司的发展过程和组织结构图；

Presents the development of Colgate Palmolive ( GuangZhou ) Co. LTD and structure charts ;

牙齿好，身体就好。（高露洁）

Good teeth , good health .

高露洁表示，原材料成本的上涨也抵消了公司的费用节省计划。

Higher raw material costs also offset the company 's expense savings programme , Colgate said .

高露洁公司在周三面对分析师进行的电话会议上报告称，利润小幅增长了0.8%。

In a call with analysts Wednesday , Colgate-Palmolive reported that profits edge up by 0.8 % .

高露洁棕榄公司于1992年进入中国。

Colgate-Palmolive entered China in1992 .

描述了广州高露洁棕榄有限公司的供应链、库存和客户服务水平；

Describes the supply chain of Colgate Palmolive ( GuangZhou ) Co. LTD , inventory and customer services KPIs ;

无独有偶，调查显示，高露洁没有任何问题。高露洁抗敏感牙膏改善牙本质敏感症的效果

Yet again , after an investigation , Colgate was cleared of any wrongdoing . Effect of colgate anti-sensitive toothpaste on dental hypersensitiveness

如果通胀爆发，可囚可乐公司、烟草巨头奥驰亚集团、牙膏生产商高露洁棕榄等企业便有了定价权。

If inflation arises , companies such Coca-Cola , tobacco giant Altria , and toothpaste maker Colgate-Palmolive will have some pricing power .

他说，如果汇率保持现有水平，高露洁公司今年的利润可能下降6%到7%。

If exchange rates remain the same as today , he said , profits could fall 6 % to 7 % for the year .

所以当高露洁以高调的品牌形象进入中国市场之初，在吸引高端消费群的同时，也必然会引起中低端消费群的心理抵触。

That is why the brand image of Colgate , which was to attract high-end consumers , got resisted in lower-end consumer groups at the very beginning .

高露洁在强调自己“防蛀”领域的优势的同时，也看到了中国人对中草药疗效的信任。

On seeing the trust in the effects of herbal formula on oral diseases , Colgate reserved the formula of Jie Yin in the process of brand reforming .

药品管理机构目前正在重新审查该化学物质的危险性，但是如果他们发现了充分的理由他们也只会重新核查高露洁全效牙膏的批准文件。

Drug regulators are now reviewing the dangers of the chemical , but they will only re-visit the approval of Total if they find a great enough reason to .

尽管已有的证据都表明了现有研究是如何在实验小鼠身上发现胎儿骨骼畸形等一些问题的，可高露洁公司依然以这些研究的对象是动物为由，认为这些结果没有相关性。

Despite evidence - including pages in the report showing how tests found fetal bone malformations in mice and rats - Colgate deemed the results irrelevant because they were conducted on animals .

事实依据：“高露洁领导力挑战”计划是针对公司年轻员工举办的活动，为期七天，包括团队业务计划、资深领导者演讲以及慈善活动。

Fact : The Colgate Leadership Challenge is a seven-day event for the company 's junior employees , with a team business project , presentations by senior leaders , and charity work .

与此同时，高露洁公司依然表示35页的报告无法证明三氯生对人体的危害，相反，这种化学物质的安全性已在总计样本量达1万9千人的80项临床研究中得到了证实。

Still , Colgate said that the 35 pages do not prove the chemical is harmful to humans and said that its safety is proved by more than 80 clinical studies of 19,000 people .

特别是在金融风暴来临的时候经受住了残酷的冲击，依然能够平稳经营并保持盈利，事实证明，高露洁与洁银的结合取得双赢的效果。

It is well proven that the merging got the win-win effect , especially when a steady increase in the sales volume was seen , despite of the severe impacts brought by the economic crisis .