顾客维系

忠诚顾客是企业顾客资产的核心，顾客维系的主要对象是忠诚顾客，顾客维系的目标是顾客资产最大化、忠诚顾客最大化、顾客转移成本最大化。

The loyal customers are the core of assets and the main target of customer retention . The main target of customer retention is to maximize customer equity , maximize the loyal customers and maximize the customer transfer cost .

心理效应对企业顾客维系的启示

Psychological Effect Enlightenments on Enterprise Customers ' Retention

预计重组以及与交易相关的顾客维系成本将高达4亿瑞士法郎。

The restructuring and retention costs associated with the deal are expected to run to SFr400m .

顾客维系策略分析

On Strategy of Customer Maintaining

以往关于顾客维系的研究主要针对的是顾客满意&顾客忠诚的路径，并将顾客忠诚作为最终落脚点。

Previous studies focused on the customer to maintain a " customer satisfaction-customer loyalty ", And customer loyalty as the ultimate goal .

本文认为顾客维系应从良好的产品和服务、顾客关系数据库、顾客关系管理三个方面进行。

This paper believes that good customer relationship can be maintained in the following aspects : good products and services , database of customer relationship and customer relationship management .

采用大客户管理方法的企业以顾客维系为导向，持续地与顾客进行沟通，为客户同时也为自己提供长期而稳定的价值。

On the one hand , the enterprise communicate with the KA constantly , and its thinking is keeping the relationship with the customer and using the relationship marketing .

关系营销视角下，顾客维系成为企业营销实践工作的重中之重，维系顾客主要是找到对企业真正忠诚的顾客，并努力使之长期保持与企业的良好交换关系。

In the relationship marketing perspective , marketing work is focused on marketing to maintain customer , Maintenance of the enterprise customers are mainly found in the real loyal customers , And efforts to make good long-term exchange relationship with the business .

基于社会资本整合的企业顾客获取与维系研究

Study on Integrated Social Capital-based Corporate Customer Acquisition and Retention

为了在竞争中争夺更多的市场份额，谋求更多的利润空间，经济型酒店将战略重点放在保持顾客满意、维系顾客忠诚上。

In order to compete in for more market share , and seeking more profit space , economy hotel is always focusing on keeping customer satisfaction , preserving customer loyalty .

旅行社如何做好顾客的吸引与维系

How Can Travel Agencies Well Attract and Maintain Customers

企业一般可以通过两种手段来实现自己的盈利&吸引新顾客的加盟和维系现有顾客。

Two means are usually taken by enterprises to gain profits and to win competitive advantage . One approach is to attract new customers , and the other way is to retain current customers .

吸引一个新顾客的成本是维系老顾客成本的数倍，忠诚的顾客对企业的重要意义已经得到广泛的认可。

As a common sense that the cost of attracting a new customer is a couple times more than that to retain an old one . So the importance of forming a substantial group of loyal customers is beyond all doubt .

营销学界大都将顾客关系管理的重心放在如何吸引新顾客和维系老顾客方面，而流失顾客赢回管理工作的重要性却长久地被忽视。

Marketing schools have to almost focus on how to attract new customers and retain old customers , but the importance of how to win back lost customers has been neglected for a long time .

在理论研究部分，论文首先提出了顾客资产价值评估的计量模型，并创造性地将顾客维系模型和交叉销售模型融入LOGIT模型，提出了顾客维系率和交叉销售率的计量方法；

In the theoretical research part , the paper has put forward the assessment model of customer 's assets value at first by maintaining customer the model and cross-selling model incorporate LOGIT model creative , propose customer person who maintain and cross metering methods of the sales rate ;

最后论述在顾客忠诚的基础上，如何通过增加顾客转换成本来维系与巩固顾客的这种忠诚。

How to keep and consolidate the loyalty through increasing customers ' switching costs .