服务差异化

其二、从文化管理的层面，结合4V营销模式，通过文化创造服务差异化、弹性化、附价值化、顾客共鸣，实现民营医院价值营销。

Second , the level of cultural management , combined with " 4V " marketing model , to create service differentiation through culture , flexible , with a value , and customer resonance , realize the value of the private hospital market .

这对一些长期疲惫于实施成本厮杀红海战略、苦苦寻觅服务差异化蓝海战略的第三方物流企业有一定启示作用。

It is hoped that this thesis can have some inspiration on the 3PL enterprises carrying out the red ocean strategy to reduce cost and the 3PL enterprises in excursion of blue ocean strategy to seek service differentiation .

三家运营商都可以经营电信全业务，提供的服务差异化降低。

Three telecom operators can operate full-service , offering a differentiated reduction .

发达国家的产品差异化主要表现在价格差异化、开发新产品以及服务差异化上。

The developed countries product difference are price difference , new product and service difference .

在网络服务差异化的趋势要求下，如何使网络尽可能地满足不同的服务要求并且降低网络的成本，成为运营商越来越关注的问题。

How to satisfy the different service requirements as well as reduce the cost of network becomes increasingly concerned .

差异化战略的实施途径一般分为产品差异化、市场差异化、服务差异化和形象差异化四个方面。

The four path of actualizing differentiation strategy are : product difference , the market difference , the service difference and image difference .

俊朗需进行合适的市场定位，并确实使营销策略围绕这个定位展开努力，俊朗可以实施服务差异化，以提升品牌形象。

It needs to find the right market position , and make sure that the marketing strategy can be carried out according to it .

太保产险的差异化战略包括产品差异化、服务差异化、人员差异化、区域差异化、渠道差异化和品牌差异化。

The strategy includes commodity differential strategy , service differential strategy , region differential strategy , human resource differential strategy , channel differential strategy and brand differential strategy .

其中，成本领先要通过建立有效的组织结构、制定合理有效的人才制度和创新营销渠道来实现；品牌差异化则包括产品差异化、服务差异化和企业文化差异化。

Among them , cost-reducing will come true through founding the effective organization , making out rational human resources system and innovating marketing channel ; Brand variation concludes product variation , serve variation and enterprise culture variation .

文章从企业营销的角度总结了实施差异化的四种战略途径：产品差异化、品牌差异化、渠道差异化、服务差异化，并就每种途径的具体实施进行了论述。

In addition , the article has summarized and dwelt on the four strategic ways to enforce the differential from on the base of the theory about marketing : the differential of product , brand , place and service .

结果与结论：连锁药店应该站在长远的发展角度上，寻找适合自身发展的特色道路，在经营形态差异化、经营商品多元化和服务差异化、品牌差异化及管理规范化等方面下功夫。

RESULTS & CONCLUSIONS : Chain drugstore should adhere to a long-term development , sparing no efforts to seek a road of development characteristic of their own and try to diversify its management forms , range of com ˉ modities , services and brands , and standardize its administration , etc.

随着Internet的不断普及和技术推广，越来越多的企业意识到仅仅依靠产品的差异化越来越难以获得竞争优势，从而将注意力转向服务的差异化。

With the continuing popularity of the Internet and its technology promotion , more companies realize that only rely on the product differentiation , makes it more difficult to obtain the competitive advantages , and thus it turns their attention to service differentiation .

利基营销不同于传统的营销模式，其核心是目标市场的细分化、市场定位的专业化、提供产品或服务的差异化，与传统营销模式相比较，利基营销具有独特的优势。

Niche marketing , quite different from the traditional one , has unique advantages .

研究和推动社区银行的发展，可以推动金融服务的差异化发展。

Research and promoting the development of community Banks , can promote financial services of different development .

基于高效管理的低成本战略与基于个性化服务的差异化战略；

Fourthly , it implements the strategy of cost leadership based on the effective management and strategy of differentiation based on individualization .

银行业竞争日益激烈，金融产品同质化严重，利润空间受到挤压，服务的差异化成为银行之间竞争的热点。

The banking industry competition is becoming increasingly fierce : the financial products are becoming more and more homogeneous ; profit margins have been squeezed ; service differentiation is becoming a hot spot of competition between Banks .

服务延伸产品差异化：服务增强机制探讨&基于Hotelling地点模型框架内的理论分析

Service-based Product Differentiation : one Mechanism of Service-enhancement

移动商务环境下服务产品的差异化竞争策略研究

Study on Competitive Strategies of Service Products Differentiation under Mobile Commerce

用服务实现产品差异化

Differentiate Products by Service

通过确定目标市场，对目标市场调查结果的研究，列出重要的竞争重点进行分析，如质量、成本、服务、产品差异化等。

Through investigation in target market , all the operation priorities are listed out , such as quality , cost , service and product difference , etc.

联邦快递的成功靠得是其创新的服务概念、差异化的发展策略及以人为本的管理理念，并最终体现在为客户提供个人定制式的周到服务。

Its success relied on its innovative service idea , differentiated development strategy , people-oriented management approach and finally turns into providing personal customized attentive services .

紧接着重点系统地分析、总结了先锋国际良种是如何在产品、价格、渠道和服务上进行差异化定位。

Thirdly , the paper key systematically analyses and summaries the pioneer international seed in which how to differently position on product , price , place and service .

接着，论证了选择差异化营销的必然性，具体提出了实现差异化营销的四个主要途径，即市场定位、服务、渠道差异化和价值链管理。

Specifically , four major methodologies to implement the diversity marketing strategy are proposed , namely , market orientation , services , channel diversity and value chain management .

本文提出了纵向差异化物流服务和横向差异化物流服务，并根据已确立的服务模型，指出横向差异化物流服务的具体确定方法。

This article brings forward the concept of transverse different service and fore-and-aft different service , and using the established models to point out how to establish service criteria in detail .

最后指出企业间单枪匹马的价格竞争要向战略联盟间和产业群居链间竞争、服务品牌与差异化竞争转变，即从低层次的竞争向高层次上的竞争转变。

At last , the paper also points out the enterprises ' alone price competitions will change to the competitions of stratagem alliance and industry infest chain , predicating the competition change from low level to high level .

检验科应根据服务内容的差异化、服务过程的差异化，尝试针对不同的服务对象实施人文关怀.以满足临床各个科室的医生、护士及患者的不同服务需求。

In accordance with the differences in service items and processes , the Department of Laboratories tried to offer humanistic care to various customers so as to meet the different needs of physicians , nurses and patients from various clinical departments .

第四章，运用SWOT综合矩阵分析，并与竞争对手比较，结合公司的宗旨、战略目标，确定服务扭转型的差异化战略。

Section four , Constituting service differentiation strategy by SWOT matrix analysis 、 comparing with competitor and uniting company future .

一个公司行号若能对其顾客提供独特性的产品或服务时，就差异化了自己而优于其诸竞争者。

A firm'differentiates'itself from its competitors if it can be unique at something that is valuable to buyers .

第二章运用波特的竞争战略理论，着重分析联想通过技术创新取得产品差异化以及通过服务创新塑造服务差异化的差异化竞争战略；

The second chapter especially points out Legend 's differentiation strategy with which it has obtained product-differentiation through technical innovation and created service-differentiation through service innovation .

随后，在战略方案实施设计中，文章提出产品创新、营销渠道创新和服务创新是实施差异化的关键环节，这是文章的创新之处。

Subsequently , at the implementation of strategic program design , article submitted product innovation , marketing channels of innovation and service differentiation and innovation is the implementation of the key innovations in this article are .