无线营销

汽车数字营销包括网络广告、营销网站、搜索引擎营销、Email营销、无线营销、博客、社会性网络等形式。

The application of Digital Marketing in auto industry includes Internet advertising , marketing websites , search engine marketing , Email marketing , wireless marketing , blog , social networking and other forms .

无线营销的商业模式分析

An analysis of the business model of wireless marketing

第四章对问卷调查进行分析，研究用户对于无线营销的态度。

Chapter IV analyzes the survey to study the attitude of users for mobile marketing .

本论文一共分为六章，第一章主要介绍了无线营销的研究背景、现状，研究的意义和目的以及整篇论文的研究方法和研究内容。

This paper-divided into six chapters , the first chapter introduces the research background of mobile marketing , status , significance and purpose of the study and the research methods and the whole thesis research .

第五章主要是对利用手机进行企业无线营销的所采用的模式进行分析，包括无线营销的商业模式，无线营销的盈利模式以及无线营销的定位和策略。

Fifth chapter is the use of mobile marketing mobile phone business model used in the analysis , including the business models of mobile marketing , mobile marketing and wireless marketing profit model positioning and strategy .

接着运用问卷调查的方法分析了品牌客户对于无线营销的需求，得出最受重视的无线营销服务特性分别是精准定向、功能全面、高度创新、优质服务、用户行为分析、低价和媒体覆盖广泛。

Then the thesis analyzed the brands requirement in mobile marketing through survey . The finding is that the most recognized features are accurate targeting , full-function , creativity , service , customer behavior analysis , price and wide media coverage .

手机媒体在企业营销方面可以发挥其互动性、随身性的优势，与其他媒体整合营销，扬长避短的同时充分拓展其媒体优势，吸引更多的人入到无线营销这一领域中来。

Mobile media can play in corporate marketing its interactive , portable nature of the advantages of integrated marketing and other media to advantage , while the full development of their media advantage and attract more people into the wireless market in this field of study .

中国无线营销市场已风声水起，越来越多行业的精英加入到无线营销这个领域中，无线营销的应用与商业模式成为产业链上各环节关心的问题。

With the increasingly rapid development of wireless marketing in China , more and more elites and companies of the information industry have been engaged in the field of wireless marketing . Applications and business models of wireless marketing have gradually become the key link of the entire industrial chain .

第四章利用4P法、五力模型法及SWOT法对无线音乐营销模式进行详细分析，同时提出无线音乐推广策略。

Chapter 4P method using the five forces model method and method for wireless music SWOT detailed analysis and marketing models , and make wireless music promotion strategies .

北京数码互动是一家专门从事有线互联网和无线互联网营销、互联网应用技术开发和网络媒体整合的公司。

IM C ( Interactive Marketing Consulting ) has been dedicating to web marketing and wireless marketing , web application development and web media integration since the company establishment .

A公司3G无线产品中国市场营销策略研究

Marketing Strategy Research of 3G Wireless Products of A Corporation for Chinese Market

第三章主要进行无线平台下企业营销的研究，包括无线营销市场现状分析，无线营销创造的企业价值链分析，企业利用手机进行无线营销的现状分析以及手机营销空间分析。

Chapter III wireless platform marketing research , including the marketing of mobile marketing , mobile marketing and create enterprise value chain analysis , business use of mobile wireless marketing and mobile marketing space Situation Analysis .