战略悖论

《战略悖论》将风险放到战略过程的核心位置。

The Strategy Paradox puts risk at the heart of the strategy process .

这就是战略悖论。

This idea is the strategy paradox .

在《战略悖论》一书中，雷纳解决了一个长期存在的商业挑战&在预测未来方面存在的困难。

In The Strategy Paradox , Raynor addresses a perennial business challenge – the difficulty of predicting the future .

雷纳表示，“战略悖论”出现的原因在于，企业要获得成功，就不得不对未来（市场、产品和发展独特能力）做出大胆的战略承诺。

It arises , says Raynor , because to succeed companies have to make bold strategic commitments to the future to markets , products and developing distinctive capabilities .

《战略悖论》开篇是一句发人深省的话：将企业获得显著成功的可能性最大化的行为和特征，同样也会将其彻底失败的可能性最大化。

The Strategy Paradox begins with a provocative assertion . The same behaviour and characteristics that maximise a firm 's probability of notable success , also maximise its probability of total failure .