与全球化相关的概念包括“国际化”，“多国国内营销”，多国或跨国营销”，这意味着全球化的基本标准是跨越国界的交易。
Concepts related to globalization include internationalization , " multidomestic marketing , " and " multinational or transnational marketing , " suggesting that the basic criterion is transactions across national boundaries .
多国营销