品牌延伸的风险

品牌延伸的风险及其防范

The risk of brand extension and precautions against it

论如何避免品牌延伸的风险

On How to Avoid Risks in Brand Extension

品牌延伸的风险与对策分析

Analysis on Risk and Countermeasure of Brand Extension

针对品牌延伸策略的风险被许多企业忽略因而失败的状况，提出了实施品牌延伸策略需具备的三个条件和实施的六项原则，得出了从市场出发，谨慎运用品牌延伸策略的结论。

Aiming at the fact that many enterprises fail in competition due to neglecting the strategy of brand promotion , three conditions and six principles of brand extension were put forward and the conclusion was drawn that enterprises should be careful while implementing the strategy .

第二章介绍了品牌延伸战略的动因和风险；

The second chapter introduces the reason and risk of adopting the brand extension .

本文从探讨品牌延伸的涵义入手，重点分析品牌延伸对企业的潜在风险，并提出了企业品牌延伸战略实施中风险防范应重点考虑的因素。

Starting from an analysis of the meanings of brand extension , this paper focuses on the potential risk of brand extension for the enterprise and puts forward some key factors to be considered in the process of carrying out the brand extension policy .