通过比较研究，得出以下结论：第一，中、西式快餐企业品牌形象在品牌精神文化系统维度总体上存在显著性差异。
On the basis of statistic analysis , it concludes the results as follows : First : China and Western style fast-food brand identity have significant differences in the " spiritual and cultural of brand identity " dimension on the overall .
品牌精神文化系统