口头广告
- 网络word of mouth;Word-of-mouth advertising
口头广告-
公司还能看出，有多少人使用他人提供的链接来观看那部4分钟广告片，这是衡量口头广告影响力的一个指标。
The company will also be able to see how many people view the four-minute feature using links supplied by others-a gauge of word-of-mouth impact .
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以上述塞恩菲尔德为主角的广告为例，设计该广告就是旨在测试互联网、电视和“口头传播”广告之间的相互影响。
The campaign featuring Mr Seinfeld , for example , has been designed to test the interaction between internet , TV and " word-of-mouth " advertising .