菲利普·科特勒

美国营销学权威菲利普·科特勒（PhilipKotler）认为：品牌就是一个名字、名词、符号或设计，或是上述的总和，其目的是要使自己的产品或服务有别于其他竞争者。

Philip Kotler say : A brand is a name , term , sign , symbol , or design , or a combination of them . It intends to identify the goods or service of one seller or group of sellers and to differentiate them from those competitors .

它的产生可能与某种有形产品密切联系在一起，也可能毫无联系。（菲利普·科特勒）。

It produces a tangible product may be closely linked , it may have no contact . ( Philip Kotler ) .

于是企业根据杰出营销学家菲利普·科特勒的4P理论进行了营销策略的分析。

Thereupon enterprise basis outstanding marketing professor Philip 4P theory has carried on the marketing strategy analysis .

论文讲述市场营销竞争策略理论，以SWOT模型为基础，采用菲利普·科特勒STP策略和4Ps营销策略，作为本文研究的理论基础。

The second chapter describes the competitive strategy of marketing theory , SWOT model , by Philip · Kotler STP strategy and the 4Ps marketing strategy , as the theoretical basis for this study .

菲利普·科特勒提出的顾客让渡价值理论，为企业在后经济时代维系顾客关系的有效性提供了理论基础。

Philip Kotler put forward the theory , Customer Transfer Value which is the theoretical basis of maintaining the customers effectively .

根据菲利普·科特勒的顾客让渡价值理论[4]和迈克尔·波特的价值链理论[5]，本文对顾客服务中的顾客价值的形成，价值的增值和传递进行了分析研究；

According to the customer delivered value theory by Philip Kotler 's and the value chain theory by Michael Porter 's , the author analyzed the formation , increment and delivery of customer value in customer service .