媒体资源整合

论高校校园媒体资源整合与校园宣传强势构建

The Integration of Campus Media Resources and the Building of the Dominant Position of Its Publicity Work

近十年来，随着媒体资源整合进程的加快，传播渠道的增多，技术改进的加强，美国新闻教育呈现向规范化、精深化、多元化方向发展的趋势。

In the recent decade , with the quickened integration of media resources and increased communication channels and advanced technological development , American journalism education has demonstrated a tendency of standardizing , deepening , diversifying and meanwhile , popularizing when the media literacy becomes universal .

高校媒体的育人功能要在校园媒体资源整合的基础上迅速形成合力，通过实施和谐引导，从而实现高校媒体育人功能与价值。

The educational function of university media needs to form a combined force on the basis of the integration of campus media resources , thus achieving its function and value through harmonious guidance .

经营媒体有别于媒体经营，其主要内涵是：媒体产业运作，媒体资源整合，媒体品牌塑造，媒体管理创新以及媒体内部文化培植。

This article puts forwards that " the operating medium " is different from " medium operation ", it concerns that the running of medium property , the integrating of medium resource , the moulding of medium brand , the creation of medium management and the cultivation of medium inner-culture .