媒介定位

论微观经济视野中的电视媒介定位

A Study of Orientation of TV Media in Terms of Micro-economy

本文通过对非典报道的回顾和分析，探讨新闻编辑策略所受到的外部因素的影响，以及影响编辑策略的媒介定位和价值追求。

The article , through review and analysis of reporting of SARS , discusses the external factors that influence news editing strategies .

电视媒介定位是电视媒介市场经济行为的起点和基础，对于媒介的经营成败具有决定性的作用。

Orientation of TV media is the starting point and foundation of its economic behavior , largely determining the success of its operation .

如何科学地把握广播的媒介定位，如何开拓适合广播媒介定位的生存空间是广播媒介发展的关键。

How to localize scientifically the broadcast medium , and how to broaden the existing space of the broadcast medium are the key to broadcasts medium development .

我国传媒业进入市场细分的时代，有效细分市场、寻求恰当的媒介定位成为媒体获得成功的一个关键的前提条件。

When China 's media industry entering the market segmentation era , effective market segmentation and proper media orientation have become one of the key prerequisites for success .

优化市县级电视台广告经营，关键在于充分发掘其在本地市场的传播潜力，做出比较精准和实际的媒介定位；

To optimize the advertisement management means of county-level TV stations , we should first fully develop the spreading potential of local market and make out suitable and practical media orientation ;

解读广播媒介角色定位

On the Role of Broadcast Medium

论新闻媒介的定位

On the Position of News Media

在激烈竞争的形势下，电视媒介品牌的定位显得更加重要。

In such a competitive situation , television media brand positioning becomes more important .

网络文化是一种新型的媒介文化，定位于精神心理层面的网络文化，突出表现在网络语言、网络文学、网上动漫和网上娱乐等方面。

Network culture is a new-type media culture . Positioned at the psychological level , network culture has most obviously been manifesting itself in such aspects as network language , network literature , network cartoon and network entertainment .

控制与超越&媒介与其受众角色定位刍议

Brief Study on Theory of Control and Surmount : Evaluation of Media and Audience Role

媒介是谁：对大众媒介社会定位的探讨&兼论大众传播研究的社会学框架

What is the Media : A Discussion on Media Position in Society

在强调媒介营销至上的当下，媒介的市场定位是现代媒介经营的首要环节。

While stressing the supremacy of the current media marketing , the media market positioning is the first and foremost step of modern media business .

媒介趣味是当代媒介经营战略的核心竞争力与资源之一，是检验媒介定位的重要标尺，也是创造、扩散与延伸媒介品牌的要素。

Media taste , as one of the core resources and competitiveness of media management strategy is an important measure of the position of media , and a vital element to create , spread and extend the media brand .