医药代表

BHC医药代表促销管理研究

Promotion Manage Research for Medical Representative of Bayer Company

能否请你告诉我你为什么要到我们这儿来当医药代表？

Can you tell me why you would like to work as a medical representative with us ?

对医药代表注册制度的思考与建议

Suggestion and Pondering for the Registration System of Medical Representatives

前言：目的：进一步完善组织对医药代表的管理。

OBJECTIVE : To improve organizations management on medicinal representatives ( MR ) in China .

这些都是医药代表来对您的家庭医生出售他们的商品。

These are the pharmaceutical representatives coming to sell their wares to your family physician .

如果你与某个特定的医药代表是朋友，那么你可以以朋友的身份参加。

If you 're friends with one particular rep , then you can go as friends .

绝大部分医药代表都知道，了解他们所负责拜访的医生的人格风格、行为风格是很重要的。

Most reps realize the importance of understanding the social and behavioral styles of their doctors .

该法令旨在杜绝医药代表通过这类礼品说服医生处方其特定药品。

The idea being to keep reps from using such inducements to persuade docs to use specific drugs .

方法：分析医药代表的压力源，探讨医药代表的压力管理模式。

METHODS : The source of the pressure of MR was analyzed and the management model for the pressure of MR was discussed .

医药代表压力源分析与压力管理模式西城区居民心理压力调查分析及压力管理策略

Source of Pressure of Medicinal Representatives and Management Model of Pressure ; The prevalence of psychological stress in Beijing Xicheng district and related management

在一些销售培训中，曾经问医药代表这样一个问题“在人格和行为风格中，哪种风格的医生，你们觉得最难打交道？”

In my sales training workshops , I ask reps ," What social or behavioral styles do you have the most problems dealing with ?"

方法：借鉴国内、外相关经验并提出规范医药代表行为的建议方案。

METHODS : The related proposals about how to standardize the behavior of medical representatives were put forward by drawing experiences from both home and abroad .

适合医药代表促销的药品主要是那些新药或市场增长潜力巨大、需要详细资料来支撑才能增加销售收入和增加利润的有限组合的药品。产品经理制是医药代表促销成功的组织保证。

MR promotion focus on a limited number of products that are new , have high growth potential , require sophisticated details on earnings and total profit .

药价高涨原因有二。其一，药品要经药厂、医药代表、医生三次倒手才能到患者手中；

Two factors that cause drug prices to soar were the free market procedures of three layers & medicine factories , drug representatives , and hospital doctors ;

求职意向：现在我非常愿意从事医药代表工作，希望成为贵公司一员。

Seek job the intention : Now I would like to be engaged in the medicine representative 's work very much , hoping to become one member of your company .

阿斯康利正在开发其它方式来向医生提供其药品信息，其中包括专用热线以及让其医药代表能够进行“远程详细说明”的在线技术。

AstraZeneca is developing alternative ways to provide information on its drugs to doctors , including dedicated hotlines and online technology to allow " remote detailing " by its representatives .

结果与结论：我国应建立医药代表注册制度，规范医药代表的行为，使之发挥应有作用。

Results & conclusions : we should set up the registration system for medical representatives in China so that they can standardize their behaviors and fully exert their due role .

许多次，医药代表做一个编码系统，列出哪些医生是“友好”和“容易沟通的”，哪些不是。

Many times the pharmaceutical reps engage in a coded system communicating back to the head office as to which physician is " friendly " and " easy " - and which is not .

这在一定程度反映出医药代表的关系绩效的水平。（2）不同的人口统计变量对工作倦怠、规范承诺和关系绩效有显著的差异。

This , to a certain extent reflects the relationship between the medicine representative performance level . ( 2 ) different demographic variables on job burnout , normative commitment and relationship performance have significant difference .

文章主要是为了对D公司的培训体系进行研究，从而能够对D公司的医药代表的素质拥有一个巨大的提升，使得公司在市场竞争中拥有更大的优势。

Film article is to study D training system , which can have a huge upgrade the quality of the medical representatives of the Company D , allowing the company to have a greater advantage in the market competition .

要知道，Penny刚开始接受医药销售代表的培训。也许她能和你练习一下。

You know , Penny just started training to be a pharmaceutical sales rep. Maybe she can practice on you some time .

所以你觉得自己为什么能够胜任医药销售代表的工作呢？

So ... why do you think you 'd make a good pharmaceutical sales rep ?

比如，她曾遇到过一位汽车销售，后来他在过去六个月内找到了一份医药销售代表的工作。

She worked with a former car salesman , for instance , who found work within the last six months as a pharmaceutical salesman .

医药行业销售代表也将被禁止出现在病人看病的地方，或者不预约就顺便造访。这是他们惯用的推销伎俩。

The industry 's sales force also would be prohibited from areas where patients are seen and from dropping in ( 6 ) without appointments , a common sales tactic .

简艾伦（JaneAllen）是一家美国医药公司的销售代表，她会花半天时间回复自己的老板，保护自己免受痛苦的羞辱。

Jane Allen , a sales representative for a medical company in the US , would spend half a day responding to her boss , defending herself from cruel smears .

目的：为医药企业在医药代表评分、定级管理方面提供有益参考。

OBJECTIVE : To provide references for pharmaceutical marketing businesses in the scoring and scaling of the professional qualities of medical representatives .

作为目前中国医药企业的优秀代表一医药上市公司，它良好的发展前景和产品市场需求的不断扩大，吸引了广大投资者的目光。

As excellent representatives , the listed pharmaceutical companies have attracted general investors ' interests for their good prospects and expending demand market .

这种变化在医药产业内的具体表现为：随着以生物医药产业为代表的现代医药产业的普遍兴起和发展，生物医药产业在整个医药产业体系中的地位显著提升。

In the medicine industry , it is clearly showed by the emergency and development of modern pharmacy industry and the markedly improved role of the bio-pharmacy industry in the whole medicine industry .

我国自有医药就有对医药之神的崇拜，而药王作为我国医药之神的代表更加别具风貌，内涵丰富。

Our own medicine there is the worship of the god of medicine ," MedicineKing " as the god of medicine in China on behalf of more distinctive style , rich in content .