创业营销

高新技术企业创业营销的探索

Research on Entrepreneurial Marketing of High & New-technology Enterprises

创业营销是创业企业家凭借创业精神、创业团队、创业计划和创新成果，获取企业生存发展所必需的各种资源的过程，它实际上是一种崭新的创业模式。

Entrepreneurial Marketing is a process in which an entrepreneur acquires all the necessary resources for survival and development by resorting to business entrepreneurship , entrepreneurial team , business plans and innovative results , which in fact is a brand new venture model .

企业家职业化的内容结构及其影响因素探讨关于创业营销的若干思考

The Exploring on the Content Structure and the Influence Factor Model of Entrepreneurial Professionalism

《案例》：三T民营企业&创业、营销、发展之路

Three T Private Enterprise & The Way of Launching , Marketing and Development

IT企业创业期产品营销刍议

On the Marketing of IT Enterprises in the period of Establishing

IT企业创业期产品营销具有极端的重要性。

The products marketing of IT enterprises in the period of establishment is very important .

创业的成功营销需要历经四个阶段：创意营销阶段、商业计划营销阶段、产品潜力营销阶段和企业潜力营销阶段。

Successful entrepreneurial marketing needs through four stages : creative marketing stage , the business plan stage marketing , product marketing stage and entrepreneurial potential marketing potential stage .

作为市场经济条件下创业模式、营销模式和竞争模式的一种创新，其有益于世，应该得到法律的肯定和保护。

On one hand , as a herald of economic entrepreneurship , distribution and competition , Multilevel Direct Selling was born under the circumstance of a market oriented economy , and should be encouraged and protected by law ;

接着运用生命周期战略理论和竞争地位战略理论，规划出天策公司在管理咨询行业初步发展时期、公司创业阶段的营销发展战略即追随者战略和专业化战略；

Then the paper plans the marketing strategy of the company during the initial period of consulting sector and the company based on the theory of life cycle strategy and competition position strategy , that is follower and specialization strategy .

社交游戏公司Zynga聘用了电子艺界（ElectronicArts）的副总裁杰夫•卡普，他将担任这家社交网络游戏创业公司的首席营销官和首席营收官。

Zynga hired away Electronic Arts VP Jeff Karp , who will serveat the social gaming startup as chief marketing and revenue officer .

国内外研究对于创业过程管理的研究已经相当多了，但是较少从创业营销的角度对创业过程进行研究。

Researchers do too much on entrepreneurial management , study little in entrepreneurial process in the view of entrepreneurial marketing .