饭店品牌

基于顾客的饭店品牌价值影响因素的实证研究

Research on Factors of Customer - based Hotel Brand Value

构建中国饭店品牌的战略管理模式

Constructing a New Strategic Management Framework for Hotel Brand

旅游饭店品牌经营及形象塑造战略研究

Study On Management of Brand and Portray Image of Tourist Hotel

其次，提出我国饭店品牌战略的实施需要强有力的支持系统，否则不能成功。

Secondary , discussing the supporting system of the hotels brand strategy .

论旅游饭店品牌建设的基本模式

On the Basic Pattern of Brand Establishment in Hotels

我国旅游饭店品牌经营研究

A Study on Brand Management of the Tourism Hotel

饭店品牌经营中的问题及对策

Problems and Countermeasure on Hotel ′ s Brand Management

优质服务&饭店品牌竞争的法宝

Service is the effective weapon in Hotel Brand Competition

第三，论文提出了品牌经营应当关注的两个新理念：旅游饭店品牌与企业文化的融合和互联网品牌策略。

The third is that the paper points out two new ideas of brand management .

我国饭店品牌营销初探

The National Hotel Brand Vendition Discussion

本文在对顾客的品牌权益研究成果进行综述的基础上，提出了基于顾客的饭店品牌权益的假设模型；

On the basis of reviewing literature , this thesis puts forward a customer-based hypothetical model .

在饭店品牌资产所有因子中，仅有产品及服务形象和功能质量对顾客重购产生直接影响；

Secondly , among all hotel brand equity , only image of product and functional quality affect repurchasing behavior directly ;

结合传播学的理论和饭店品牌传播的自身特点，初步构建了饭店品牌的传播体系模型；

Combining the communication theory and hotel brand communication 's own characteristics , a preliminary communicative system in hospitality industry was established .

第五章对我国饭店品牌存在的问题、成因进行了分析，并提出了一些对策建议。

Chapter V This part analyzes the existing problems and its causes of China 's Hotel Brands and puts forward some countermeasures .

我们力争成为提供欧式经典、奢华服务的知名饭店品牌，为追求完美和个性化服务价值的客人所青睐。

To be renowned as hoteliers offering the European art of luxurious hospitality , favored by people who expect excellence and value individuality .

分析了饭店品牌体验对品牌忠诚的影响：品牌体验对品牌忠诚有显著的正向影响。

The thesis analyzes the influence of hotel brand experience on brand loyalty : brand experience has remarkable and positive influence on brand loyalty .

分析了饭店品牌体验对影响因素和品牌忠诚的中介作用：品牌体验在影响因素与品牌忠诚之间具有显著的中介作用，即影响因素通过品牌体验的中介作用影响品牌忠诚。

The thesis also analyzes the intermediary role of hotel brand experience to influencing factors and brand loyalty : the intermediary role is remarkable .

不过业内分析师指出，在中国创立全国性的饭店品牌是项艰巨的任务。

Still , restaurant branding in China can be a difficult task for companies that want to build a national name , according to industry analysts .

在总结中国饭店品牌管理的研究和实践的基础上，提出构建以品牌资产为核心对饭店品牌进行战略管理的新模式。

Based on summarizing the study and practice of hotel brand management in China , this paper brings forward the new mode of management centered on constructing brand equity .

据此，本文假设，顾客对饭店品牌的感知会通过影响顾客与品牌之间的关系进而间接影响顾客的重购行为，同时顾客对品牌的感知会直接影响顾客重购行为。

It aims to explore the impact of hotel brand equity and brand relationship on customer repurchasing behavior , so as to broaden our vistas as related to hotel brand management .

在总结饭店品牌理论研究成果和现实经营环境的基础上，论文提出了以顾客为导向进行饭店品牌建设。

Basing on summarizing the fundamental research achievements and the realistic management environment of hotel brand , the paper proposed to carry on the hotel 's brand construction centering on the customers .

国际和国内著名饭店品牌纷纷抢滩津门，一批高星级饭店建成和在建，老酒店积极进行提升改造。

Many international and domestic well-known hotel brands have vied in Tianjin , an amount of starred hotels are being constructed or have been constructed , the traditional hotels are being transformed actively .

本研究是关于基于顾客的饭店品牌价值影响因素的研究，目的是探讨影响饭店品牌价值诸因素之间的关系，为饭店经营管理者创建品牌和品牌经营提供可行的思路和方法。

The study focused on the factors of customer-based hotel brand value , explored the relationship between the factors of customer-based hotel brand value , aiming to find feasible ways for hotel brand managing .

再次，针对上面分析的情况，说明国内饭店实施品牌战略的意义。

Thirdly , discussing the meaning of executing the brand strategy .

我国饭店企业集团品牌国际化战略研究

Study of Brand Internationalization Strategy in Hotel Groups of Our Country

对我国饭店业品牌经营的思考

Ponder on brand management of Chinese hotels

论饭店企业品牌忠诚的创建

Creating Brand Loyalty in Hotel Firms

现代饭店的品牌建设

Brand Building of Modern Hotels

因此，提高我国饭店集团品牌资产经营管理能力具有重要的现实意义。

Therefore , it is very important for hotel groups of our country to improve the management level of brand equality .

同时这也是一个实行客户关系管理和展现饭店和品牌形象的机会。

In the meantime , it is an opportunity to conduct Customer Relationship Management and to deliver hotel and brand image .