老凤祥

老凤祥是中国品牌的老字号，1848年于上海建立，现在在全国有超过2000家店铺。

The brand is among the oldest in China , started in 1848 in Shanghai and now with more than 2000 stores throughout the country .

去年，老凤祥在美国开了第一家店，位于国际精品设计师店与五星级饭店林立的第五大道。

Last year , Lao Feng Xiang opened its first store in the United States - on Fifth Avenue in the midst of international designer boutiques and five-star hotels .

当周大福的生意主要专注在亚洲市场，源自上海的“老凤祥”金饰则希望西方人也会喜欢这种亚洲风格。

While Chow Tai Fook 's business is focused on Asia , the Shanghai-based gold company Lao Feng Xiang is betting that Westerners can learn to love the Asian style .

老凤祥在海外的客群主要还是华人移民跟中国游客，不过“我们增加了新的金饰种类，把24K金和玉、彩色宝石或钻石融合起来，以吸引更多客群，”王先生说。

Its overseas customer base still is largely composed of expatriate Chinese and tourists from mainland China . But " we are adding a new merchandise mix to include 24-karat gold set with jade , colored stones and diamonds to create a broader appeal , " Mr. Wang said .