特许者

（他将接受授予特许者的训练与指导。）

He would receive training and guidance from the franchisor .

保证金是指为确保被特许者履行特许经营合同，特许人向被特许人收取的一定费用。

Security deposit means certain fees collected by the franchisor from the franchisee in order to ensure the performance of the franchise contract by the franchisee .

被特许者如何判定特许者所谓营利能力的真实性和可靠性呢？

How will a franchisee judge the truthfulness and reliability of the so called profit going capability of franchiser ?

授予特许者指定企业运作的大部分细节，包括店铺装饰、招牌类型，甚至员工服饰与发型。

The franchisor dictates most of the details of business operation , including d é cor , types of sighs , even attire and hairdo of the employees .

分析结果表明：在一定条件下，特许者可通过设计最优的特许合约促使特许者与受许者都提供承诺的广告及服务水平，从而使整个特许经营系统实现最大化利益。

The results show that : under certain conditions , through designing optimal franchising contracts , the franchisor will spur the franchisees to provide the committed levels of ads and service for the entire benefits maximization of the franchising system .

那公司担心的是拥有特许经销权者明显缺乏商业意识。

The company were concerned that the franchise holder apparently showed little business sense .

如果特许经营体系持续时间较短，或者特许经营体系持续时间虽然较长，但未来收益贴现率较小，则为了阻止搭便车行为，可能需要特许者对受许者的搭便车行为进行监督。

If the franchise system has a short duration , or , the future discount rate is small though the duration is longer , it will be necessary for the franchisor to monitor the franchisees free-riding behavior .