斯沃琪

过去一年我们看到了太多的跟风产品。斯沃琪把重点放在电池而不是智能手表上，这很好。

We have seen so many me-too products over the past year , and it 's good that Swatch is putting a very strong focus on battery power rather than smartwatch .

著名的斯沃琪手表的联合创始人艾尔玛o默克说，AppleWatch可能将导致瑞士钟表制造商遭受重创。

The co-founder of the famous Swatch watch says the Apple Watch could result in big losses for Swiss watchmakers .

斯沃琪集团（SwatchGroup）花费了1亿美元翻修该建筑。这座楼今年将作为饭店重新开放。

The Swatch Group has spent $ 100m on the building , which will reopen as a hotel this year .

在向《财富》杂志《Fortune》提供的声明中，瑞士斯沃琪集团（SwatchGroup）并没有详细解释为什么如此多政客和高管青睐这款廉价配饰。

In a statement to Fortune , Switzerland 's Swatch Group didn 't have much to say about why politicians and executives might want to wear the budget accessory .

对斯沃琪（Swatch）来说，这样可行不通。

That will not do for Swatch .

比如，黑石集团（Blackstone）CEO史蒂夫o施瓦茨曼就拥有好几块斯沃琪表，他尤其热衷颜色鲜艳，设计前卫的款式。

Witness Steve Schwarzman , CEO of Blackstone . Schwarzman not only owns multiple Swatches , he wears them in funky colors and designs .

天梭品牌所属的斯沃琪（swatch）未回应记者的置评请求。

Swatch , owner of the Tissot brand , did not respond to a request for comment .

历峰集团、蒂芙尼（Tiffany）和斯沃琪（Swatch）等珠宝及腕表企业的预期市盈率更为合理，在14倍左右。

Jewellery and watch groups such as Richemont , Tiffany and Swatch are more reasonably rated on around 14 .

开普勒资本市场（keplercapitalmarkets）的分析师乔恩柯克斯（joncox）表示，斯沃琪的业绩“十分强劲”，他还指出，利润率仍有进一步提升的空间。

Jon Cox , an analyst at Kepler capital markets , said that the results were " very strong " , adding that there was scope for margins to improve further .

投资者对哈耶克（Hayek）家族寄予很大信任，该家族通过双层股权结构控制斯沃琪公司，并在经营中扮演关键角色。

Investors are putting a lot of trust in the Hayek family , which holds key roles and keeps control via a two-tier share structure .

瑞士钟表商斯沃琪集团（SwatchGroup）用自身业绩证明，有关中国奢侈品需求减弱的担忧是过虑了。该公司实现了25%的利润增幅，并表示下半年的前景看好。

Swatch Group , the Swiss watchmaker , shrugged off concerns about slackening Chinese demand for luxury goods as it booked a 25 per cent rise in profits and said prospects for the second half were promising .

答案是：斯沃琪（Swatch），一款简单的塑料材质腕表，零售价大约为100美元。

We have the answer : It 's a Swatch , a simple plastic timepiece that retails in the ballpark of $ 100 .

日前，瑞士手表制造商斯沃琪就苹果公司商标iWatch在英国侵权一案胜诉成功。

Swiss watchmaker Swatch has successfully opposed Apple 's registration of the trademark " iWatch " in the UK .

斯沃琪公司表示，“iWatch”与其公司的产品“iSwatch”以及“Swatch”有着太过相似的商标。

Swatch said the name " iWatch " was too similar to its own trademarks for the words " iSwatch " and " Swatch . "

按照2016年的预期盈利计算，斯沃琪的市盈率为16倍，相比其过去的估值和历峰集团（Richemont，预期市盈率为19倍）等同行业公司的估值，斯沃琪现在的估值较为合理。

At about 16 times forecast 2016 earnings , the valuation is reasonable compared with past levels and peers such as Richemont , on 19 .

花旗（Citi）分析师托马阠伟（ThomasChauvet）表示，“尽管历峰和斯沃琪（Swatch）将继续受益于金价下跌，但我们不要过高估计这一影响。”

Thomas Chauvet , an analyst at Citi , agrees . " While Richemont and Swatch will continue to benefit from lower gold prices , let 's not overestimate this impact , " he says .

“瑞士制造”的字眼是手表吸引力的重中之重，从4500欧元一块的欧米茄（Omega）手表到40欧元一块的斯沃琪手表都是如此，这让斯沃琪坚持在世界上成本最高的国家之一生产手表。

The words " Made in Switzerland " are crucial to the appeal of timepieces , from 4500 Omegas to 40 Swatches - leaving the company committed to manufacturing in one of the world 's most expensive countries .

但是，随着斯沃琪（swatch）、历峰（richemont）以及lvmh等大型集团在中国市场进行较大规模的布局，开发一个独立于百货商店外的手表零售专营网络，时机已经成熟。

However , as the large groups such as swatch , Richemont and LVMH established a greater presence in China , a more exclusive watch-retailing network beyond the department stores was ripe for development .

苹果智能手表足够小，而且轻薄——即使是对像我这样手腕很细的人也是如此——而且，样品的优质腕带还使用了与斯沃琪（Swatch）或更高档手表相同的材料。

It 's just small and thin enough - even for folks with smaller wrists like myself - and the premium wrist straps provided in the demos feature the kind of materials found in Swatch or higher-end time pieces .

这家公司和商标目前属于斯沃琪公司所有。

The company and its trademarks are currently owned by the Swatch Group .

斯沃琪集团多品牌战略分析

Analysis on the Multi-brand Strategy of Swatch Group

英国对冲基金交易员克里斯o赫恩多年前就已经有了一块黑色的斯沃琪。

U.K. hedge fund trader Chris Hohn has had a black one for years .

但现在，斯沃琪却开始对这个担子心生厌烦。

But swatch now finds this arrangement irksome .

让斯沃琪感到欣慰的是，一些人买手表，仍然只是为了看一下时间。

Luckily for Swatch , some people still just want to know the time .

该市场占斯沃琪销售额的三分之一。

it accounts for a third of sales .

这样一来，尽管斯沃琪在削减配件供应，但市场对瑞士钟表配件的需求仍会继续增加。

That will create demand for Swiss components even as swatch curbs the supply .

据称，即便是奢侈表制造商百达翡丽（PatekPhillipe）的老板在滑雪时也佩戴一块斯沃琪。

Even the boss of luxury watch maker PatekPhillipe reportedly wears one while skiing .

这是因为，不同于江诗丹顿（VacheronConstantins）之类的奢侈品牌，斯沃琪非常实用。

That 's because Swatches - unlike , say , VacheronConstantins - are extremely practical .

实际上，这位高管还拥有多块斯沃琪表——其中包括一块在正式场合佩戴的黑色款。

In fact , the executive has several of them - including a black one for formal events .

埃塔是斯沃琪集团这使得一些品牌在链接看到的一部分。

ETA is part of the Swatch Group which makes a number of brands as seen in the link .