战略定价

战略定价：以定价驱动市场

Strategic Pricing : Drive the Market through Pricing

本论文就是从地理数据、地理信息产品及其生产的特点出发，着眼于对地理信息产品的经济价值属性，重点探讨了地理信息产品的价值、成本结构、市场结构、竞争战略以及定价策略等。

This thesis lays emphasis on the study of the value , cost , market structure , competition strategy and pricing policy of GIP on the basis of the particularity of geographic data and GIP .

因此，价格环境对消费者价格感知属性影响特性的成果应用有利于整合营销战略中定价与促销策略，为建立高效营销机制服务。

Hence , the fruit that price environment affects consumer price perception character must be put into practice so as to integrate pricing and promotion tactics in marketing strategy as well as set up efficient marketing mechanism .

最后，选取了NL激光半导体公司作为案例研究，分析了NL公司的经营状况，未来发展战略以及转让定价管理的现状。

Finally , we select NL laser semiconductor as a case study . Describe its operation , development strategies and current situation of transfer pricing management .

通过分析企业战略、内部定价对内部市场主体之间合作、竞争行为的影响，得出了企业战略决定内部市场结构应然、内部定价调节内部市场结构实然的结论；

Secondly , after analyzing the influences of corporate strategies and internal pricing on internal cooperation and internal competition , it concludes that corporate strategies require the internal market to be a specific stuctural type , while internal pricing could lead the internal market to be a specific structural type .

跨国公司不仅从税务筹划的角度，而且从企业的跨国发展战略角度实施转让定价策略，使得转让定价的含义越来越丰富。

Consequently , the scope of the definition of transfer pricing also has been widened not only by the taxing perspective but also by the managing strategy of multinational development of enterprise .