异型广告
异型广告-
本文以异型广告（AmbientAdvertising）为主要研究对象，以实证研究为主，采用个案分析和理论讨论结合的研究方法，论证异型广告的广告媒介和广告表现手法的创新。
Ambient advertising is the main object of this thesis , research-based evidence . It combines with case studies and theoretical discussions as research methods , and researches on the advertising media and advertising practices in innovation performance .