客户体验管理

基于客户体验管理的电子银行营销推广研究

Based on Customer Experience Management Study of the E-Banking Marketing

客户体验管理的理论与方法研究

Research on Theories and Methods of Customer Experience Management

移动通信业务的客户体验管理研究

The Research on Customer Experience Management of Mobile Carriers

客户体验管理是体验经济环境下提升客户价值、建立和保持客户忠诚的有力工具，而识别客户的体验需求是客户体验管理的先决条件。

Customer experience management ( CEM ) is a very powerful tool to improve customer value and maintain customer loyalty in the experience economy , while the identification for customers ′ experience requirements is the precondition of CEM .

因此，我国零售业的发展应该转到为顾客提供全面客户体验的管理理念上来。

Therefore , the future development of retail industry in China should transform to the management idea of providing total customer experience .

所有关于汽车消费者“客户体验”的经营管理都比“销售”本身更重要。

The reader was very smart in making the connection between after-sales support , customer satisfaction and customer loyalty .

结合房地产营销的特性，在这一模式中加入客户体验、客户关系管理这两大因素。

Combined with real estate marketing features in this mode , the customer experience and customer relationship management to join these two factors .

通过国内外电信运营商在客户关系管理（CRM）系统建设和改革上的实践，从管理角度指出运营商对CRM认识的偏颇，初步探讨了客户体验管理（CEM）在电信行业中的实施问题。

In combination with the experience on the client relationship management construction and reform of telecom operators home and abroad , the operators ' deviation on the client relationship management is pointed out , the implementation of the client experience management in telecommunications industry is discussed .