利益细分

利益细分：企业在市场竞争中制胜的法宝

Benefit Segmentation : An Important Weapon for Enterprises in the Competitive Market

基于利益细分的网上消费者研究

Research on Consumers Online Based on Benefit Segments

本文对地方政府的利益进行细分，包括地区利益、组织利益和个人利益，有助于从根本上解释地方政府行为的复杂性；

The interest of local government can be divided into regional interest , organizational interest and individual interest , which is useful to explain the complexity of local government 's behavior completely .

在此背景下，本文以出境游消费者的利益为细分的研究视角，以系统的研究方法作为思维的基础，结合了一定的分析方法，试图构建了一个细分模型来研究出境游的市场细分。

Under this background this thesis attempts to develop a theoretical model for the segmentation of outbound tourism market , which is from the angle of consumer 's benefit segmentation , based on the System Theory and combined with some analysis methods .

消费的符号化使得以前的基于利益的市场细分模型在应用中存在着很大的局限性。

The symbolization of consuming makes the model based on marketing segmentation more limited in practical application .

这些以客户为主要研究对象的细分方法，在其发展过程中产生了多种细分方式，其中基于利益的客户细分方法具有独特的理论和实践优势。

Just in the process of the research on customer requirement have several segmentation methods come up , of which benefit segmentation has the unique advantages in both theory and practice .

基于利益的网络市场细分研究

The Research on Network Market Segmentation Based on Benefit