沉没成本效应
- 网络sunk cost effect
沉没成本效应-
源自后悔厌恶的沉没成本效应研究
The Study of Sunk Cost Effect Based on Regret Aversion
-
沉没成本效应是一种常见的非理性行为。
The sunk cost effect is a kind of common irrational behavior .
-
沉没成本效应中的心理学问题
Psychological Issues in the Sunk Cost Effect
-
本文认为核心能力刚性的产生主要是因为企业历史发展的路径依赖性，沉没成本效应和替代效应以及人类线性思维方式的局限性。
This article believes that reasons of core rigidities mainly are path - dependence , sunk cost effect and substitute effect , linear - thinking .
-
此外，文章还讨论了沉没成本的逆效应以及影响沉没成本效应的主要因素。
The reverse sunk cost effect and influential factors are also discussed .