有限效果论
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从信息类型的视角来回顾大众传播效果史,会发现魔弹论、有限效果论和宏观效果理论的正确性,这三个理论不是互相取代的,而是互相补充的。
When we review the history of mass communicational effects from the standpoint of information types , we will find that The Magic Bullet Theory , The Limited Effects Theory and The Strong Effects Theory are correct . They do not replace each other but complement each other .