房地产广告策划

房地产广告策划

1

因此，居住文化的变迁成为房地产广告策划发生变化的重要驱动之一。

So the Change of Residential culture becomes a significant driving force that makes the advertisement plans of real estate changed .
2

其次，发现在房地产公司广告策划中存在的主要问题。

Secondly , the company found that advertising in the real estate planning , the main problems .
3

所以，本文采用内容分析的方法通过对福州《海峡都市报》中1997～2007年登载的房地产广告进行分析，尝试分析福州居住文化变迁和房地产广告策划之间的微妙关系。

So , with the method of analyzing the advertisement of real estate published in The Straits Metropolitan News during 1997-2007 . I try to analyze the delicate relation between the change of residential culture in FuZhou and the advertisement of real estate .