品牌特许经营

申请比萨饼店的品牌特许经营权的最低启动资金估计为25万到31.5万美元。

The minimum start-up capital for a Pizza franchise is estimated at $ 250,000 to $ 315,000 .

2003年，PPS快餐&美国著名的炸鸡类快餐品牌，以特许经营的形式，以一个后来者、挑战者的身份登陆中国。

As a latecomer and challenger , PPS fast-food , the famous American fried chicken brand , came to China in 2003 in a way of franchise .

管理权则交给迪斯尼，迪斯尼还将收取品牌特许费和经营收入提成。

Management rights will be given to Disney , which will also get royalties and a percentage of operational income .

本文之研究结论对于国内相关房地产品牌经营具有一定的可借鉴意义，关于房地产品牌特许连锁经营与品牌传播也具有一定的可推广性。

In the paper , the research findings can draw on certain significance for the domestic related real estate brand operation and also has certain degree of reliability for about the real estate franchise brand operation and brand communication .

此外，本文在回顾和总结国内外相关研究的基础上，根据品牌建设的发展阶段：品牌整体规划、品牌导入和品牌经营，结合特许经营的特点，构建了特许经营的品牌战略模式。

In addition , this paper reviewed and summed up relevant research both at home and abroad , according to stage of brand-building : brand planning , brand introduction and brand management , with the characteristics of franchising , builds a brand strategy mode of franchising .