品类策略

接着对JL连锁超市速冻食品的品类管理策略与战术，即六个品类策略和商品组合战术、品类陈列战术、商品定价战术、商品促销战术四个具体的品类战术进行了定性和定量的分析。

Then the qualitative and quantitative analysis are conducted over the category management strategy and tactics on frozen food of JL chain store ; they are six category management strategies as well as combined commodity static , category display static , commodity pricing static and commodity promotion static .

本案例对千方连锁药店实施品类管理的策略及实施品类管理的战术等进行了详尽的分析。

The case has a detailed analysis of the strategies and tactics etc. in the implementation of category management of Qian Fang Chain Drugstore .

运用品牌经济学原理，通过对“谭木匠”个案的深入分析，总结出民艺品进行品牌化经营的关键在于：品类创新与品牌策略。

Employing Brand Economic principles and based on the deep analysis of " Carpenter Tan " case , it concluded that the keys of folk-arts brand business are brand-category-innovation and brand strategies .