分众传播

DM杂志作为分众传播的广告媒体，在消费文化的基础上发展而来，并借由消费文化的分层而对受众进行广告传播。

DM magazine focus the spread of advertising media , on the basis of the consumer culture evolved , and by the audience by the stratification of the consumer culture of advertising communication .

省级农民报现状及其分众传播思考&从《河南农村报》并期扩版说起

The Present Situation of the Provincial Peasant Paper and Its Dissemination

论高校公众协调的分众传播策略

On Strategies of Communications of Public Coordination in Universities and Colleges

百泰网络传媒：构建分众传播新时空

The Network Media Baitai : A New Form Of Spread

户外广告媒体的分众传播特性研究

Study of the Sub-public Communication Characteristic of Outdoor Advertising Media

这些都标志着人类已经进入了分众传播时代。

All these developments demonstrate that sub-human has entered the times of the public dissemination .

分众传播时代电视广告统一经营模式的反垄断法分析

The Analysis of the Unified Management Mode of TV Advertisement from the Antitrust Law Point of View

利用环境媒体，采取分众传播、区域传播的策略，将公益广告带到受众身边。

Second , use environment media , adopts a minute audience to disseminate , the region dissemination strategy .

根据社会不同特征群体选择特定媒介，专家称这种传播模式为分众传播。

According to different social groups to choose specific characteristics of the media , experts called this mode " Focus communication " .

绪论部分梳理前人对国内分众传播相关的一些研究结果，并阐述本文的论题和研究方法。

In the introduction , it summarizes the research results of focus media in china and relates the main topic and the research method .

随后，本文重点阐述了分众传播时代对广告传播产生重要影响的两个关键因素：受众的碎片化和新媒体的发展。

It focuses on the two key factors that have important effects on the innovation of the advertising communication : the audience fragmentation and the development of new media .

本文旨在通过对大众传媒遭遇分众传播的趋势的分析，帮助传播界认清媒体面临的分众形势，以便迅速采取对策。

By the analysis of the tendency of the mass media undergoing the mass-decentralized transmission , this thesis aims to help the medium circle recognize this decentralized situation so as to take some necessary countermeasures .

不同类型的歌妓具有不同的活动领域和服务对象，表现出不同的审美趣味和行为方式，这种分众传播体现了传播对象的决定意义，而不是歌妓掌控着主导权。

Different types of geisha have different areas of activity and service object , showing the different aesthetic tastes and behavior , this spread reflects the spread of Focus significance of the decision objects , rather than control the ownership of Geisha .

在大众传播开始步入分众传播的媒介生态环境下，受众开始由原来对传播内容的被动接受向主动选择过渡，其文化消费呈现个性化需求。

Under the media environment that the mass communication starts to enter the focus communication , the audience begins to spread from " passive acceptance " to " active choice " transition on the content , and their cultural consumption has become personalized .

中国电视娱乐节目分众化传播策略研究

Research on mass-decentralization dissemination strategy of Chinese television entertainment program

分众化传播时代的中国电视综合频道

Chinese Composite Channel in the Age of Mass-decentralized Communication

第一章阐述了分众化传播的内涵及其形成原因。

The first chapter describes the meaning and the reason of the audience segmentation .

随着经济的发展，消费者分群特征越来越明显，电视娱乐节目受众需求呈现出多样化、差异化的特点，同时，电视娱乐节目缺乏文化内涵、创新能力不足，这就使实施分众化传播策略成为必要。

Along with the development of economy , the characteristic of the consumer grouping is more and more obvious . Audience demands of the television entertainment program present diversification and variation . The television entertainment program lacks cultural connotation and its innovation ability is insufficient simultaneously .

手机媒体，是以移动电话为视听移动终端、手机上网为平台的个性化信息传播载体，它是以分众为传播目标，以定向为传播效果，以互动为传播应用的大众传播媒介。

Mobile media , is a mobile phone for the audio-visual mobile terminals , mobile Internet as a platform for personalized information dissemination carrier , it is a Focus for the communication objectives , to orientation for the dissemination of results , dissemination of an interactive application the mass media .

在传播模式上它应该是分众化专业传播，而不是大众化传播。

In the communication mode , it should be the focus of professional communication , instead of mass communication .