点击欺诈

作为对广告主要求其开放点击欺诈检测模式的回应，Google将向AdWords的广告主公布无效点击的数据。

In response to advertisers'call for more openness about its click fraud detection methods , Google will begin sharing invalid clicks data with AdWords advertisers .

因此，对点击欺诈识别问题，SKM算法更有针对性，适用性更强。

Therefore , SKM algorithm is more targeted to click fraud problem .

鉴于CPC广告是现今在线网络广告的最主要形式，本文提出了基于预防点击欺诈的算法，设计并实现了该系统，接着对该系统进行了测试，达到了预期效果。

According to that the current CPC advertising is the main form of online advertising network , this paper proposes an algorithm based on click fraud prevention , and then designed and implemented the software , and finally tested the software to achieve the desired effect .

“点击欺诈”问题因此就会迎刃而解吗？

Might this put an end to click fraud ?

对点击欺诈的担心在近几个月里不断升级，这可能会有损于这个行业。

Concern has been growing in recent months that click fraud might undermine the industry .

网络广告中，点击欺诈愈演愈烈，使得搜索引擎企业以及点击付费模式遭到质疑。

The search engine companies and pay-per-click model have been questioned because of click fraud intensified in online advertising .

点击欺诈还可用于一个公司阴另一个公司：不停地点击对手公司的广告可以让它破大财。

Click fraud can also be used by one company against another : clicking on a rival firm 's advertisements can saddle it with a huge bill .

去年的百度是麻烦重重，祸不单行，先后有裁员门，点击欺诈门和导航门。

Last year , Baidu encountered so many embarrassments , for example the issue of " staff firing ", the issue of " click cheating " and the issue of " navigation " .

今年8月，一项由一家移动广告分析公司发布的研究发现，大约40%的移动广告点击都“毫无价值”，因为它们要么是误点，要么是点击欺诈。

Astudy released in augustby a mobile-ad analytics firm found that about 40 % of mobile-ad clicks were " worthless " because of erroneous clicks and click fraud .

不过，随着“点击付费”广告发展成为一个庞大的产业，人们越来越担心所谓的“点击欺诈”&也就是并非出自真正消费者之手的虚假点击。

But as pay-per-click advertising has grown into a huge industry , concern has mounted over so-called " click fraud " - bogus [ 3 ] clicks that do not come from genuinely interested customers .