顾客投诉处理
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酒店顾客投诉处理对顾客满意度的影响研究
Research on the Influence of Response to Complaints at Hotel on Customer Satisfaction
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论述了顾客对投诉处理的满意度和顾客体验相互作用的竞争理论;
We develop and test competing hypotheses regarding the interplay between satisfaction with complaint handing and prior experience .
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目的:及时、妥善处理顾客投诉,做好善后处理工作,借此改进产品质量和经营服务水准。
Objective : to handle the customer complaints timely and appropriately and to well settle the problems arising thereafter so as to improve the product quality and the levels of the operation and service .