顾客总成本

顾客让渡价值理论是一个全新的营销理论，它要求企业着眼于顾客的附加价值，通过各种措施，增加顾客的总价值和降低顾客总成本，以求实现顾客让渡价值最大化。

Customer delivered value theory , which is a brand-new marketing theory , requires enterprises to pay attention to added value of customers and to increase total customer value and decrease total customer cost and realize optimization of customer delivered value by using all kinds of measures .

顾客总成本包括时间成本、货币成本、风险成本、精神成本、机会成本、构成了电子商务顾客满意度的评价指标。

The total cost of the customer includes monetary cost , risk cost , spiritual cost , opportunity cost , evaluation index to form customer satisfaction of e-commerce .

结合以上的特征分析，从总顾客价值和总顾客成本两方面详细研究了服装网络消费的顾客价值构成。

And based on the above content , this paper makes a detailed study on the constitution of customer value of online garment consumption .