链式营销
- 网络Chain Marketing
链式营销
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对建筑业企业上、下游企业或产业的链式营销模式,如举例以上游的水泥、下游的钢铁企业或房地产企业进行价值分析。
The construction enterprises upstream and downstream industry chain enterprises or service marketing models , such as the upstream cement , downstream iron and steel enterprises or real estate companies are value analyzed .
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首先,是界定银行链式营销风险,其次从宏观经济、行业、企业、银行业务及管理几个层面对风险进行分析,最后说明对风险进行管理的意义和具体的措施。
Firstly , it defines the risk of bank marketing chain , and analyzes the risk of several levels including macro-economic , industry , business , banking and management , and finally explains the meaning of risk management and specific measures .