网络广告效果评估

网络广告效果评估的首要工作就是获得统计数据。

The first and foremost task for assessing online advertisement is to acquire statistical data .

熵权双基点法在网络广告效果评估中的应用

The Application of the Method of Entropy Two-base-point in the Assessing of the Effects of Internet Advertising

网络广告的效果评估

The Effect of Internet Advertisements

网络广告的效果评估问题是关系网络广告前途命运的重大课题。

The assessment of its is a major issue related to the future and destiny of internet advertising .

网络广告效果的评估包括传播效果、经济效果和社会效果评估三方面的内容，而其中尤以网络广告的经济效果评估最为企业决策者所重视。

The evaluation includes spreading effect , economic effect and social effect , and the economic effect especially is laid stress on by policy decider .

在三地大学生中测量了其对网络广告的态度，并对网络广告的效果进行了评估；

Among the college students form three different cities , we measured their attitude towards internet advertisements , and a internet advertising effect .

第二部分是网络广告的效果测评的分类，阐述了网络广告效果评估的原则，网络广告效果评估的内容及指标，网络广告心理效果测评指标的分类，影响广告效果测评的不利因素；

The second section classifies all kinds of assessments on different Internet advertisements ' effect , discussing the basic principles , the contents and the index for such classification , and how to sort the evaluations of psychological influence on consumers , pointing out some unfavorable factors .