电通蜂窝模型

笔者用品牌理论中的电通蜂窝模型理论来对《今日说法》进行品牌建构分析，以给其他媒体进行品牌建构一些启发。

This paper , by employing one of the brand theories & the theory of Dentsu Honeycomb Model , analyzes the construction of the brand of Legal Report , aiming at providing other media with some inspirations in constructing their brand .

本文从品牌战略的视角切入，利用电通蜂窝模型，提出了完整的数字娱乐品牌的内涵和结构。

Approaching from branding perspective and by utilizing Dentsu Comb Model , this study proposes an integrated system of digital entertainment brands ' connotation and structure .

首先在内涵建设方面，以电通蜂窝品牌模型和品牌传播形态的金字塔结构为基础，提出新媒体动漫品牌建设的路径和策略。

Firstly , based on the Dentsu Comb Model and the pyramid structure of brand communication form , this paper puts forward the path and the strategies in the connotation construction .