电视栏目策划

第二章结合传播学的理论，讨论了生活服务类电视栏目策划的意义和原则。

Chapter II , combining communication theories , talks about the significance and principle of scheming the Life Service TV programs .

第三章以生活服务类电视栏目的策划为基础，对栏目策划的流程进行了一一阐述。

Chapter III expounds the procedures of scheming these programs one by one .

第四章是生活服务类电视栏目的运作策划，分析了栏目播出时机、播出时段、舆论宣传、观众参与以及新媒体的使用等方面的策划内容。

Chapter IV states the operational planning of Life Service TV programs , including the broadcast time , broadcast time bands , public propaganda , audience participation and the planning of new media using .

本文就如何加强地方电视台自办栏目的策划、管理和经营提出一些可操作性的建议，供地方电视工作者参考。

This article proposes some operational suggestions about how to strengthen the planning , management and marketing of local television station programs , as a reference for the local television workers .

随着现代电视技术的发展，电视栏目片头的策划、创意、构思得到了有力的支持。

With the development of modern TV technology , media planning , creative , idea of TV titles get a strong support .

第五章在前文的分析基础之上结合实践经验，以襄阳电视台经济生活频道《车行天下》栏目为例，通过个案研究详细分析生活服务类电视栏目的策划及运作策略。

Chapter VI combines experience and analysis mentioned above , takes the column named " Driving Around the World " from the economic life channel of Xiangyang television as an example , demonstrates the planning and operation strategy of Life Service TV programs .