渠道沟通

浅议中国式关系对渠道沟通的影响

The Effect of Chinese-style " Connection " on the Communication Channels

加强双边合作，开展多层次、多渠道沟通磋商，推动双边关系全面发展。

We should strengthen bilateral cooperation , and promote comprehensive development of bilateral relations through multilevel and multichannel communication and consultation .

同时，渠道沟通作为渠道运行的粘合剂也影响着渠道运行的方方面面。

Meanwhile , the channel communication as a " glue " to run the channel all aspects is important in channel .

在整合多种渠道沟通方式时，消费者更容易接受冒犯程度由低到高的沟通组合，而不是冒犯程度由高到低的沟通组合。

If marketers integrate multi-channels to communicate , Consumers tend to accept the communication mix of intrusiveness from low to high , but not mix of intrusiveness from high to low .

然而，研究者在考察渠道沟通与效率时，更多的是着眼于企业的渠道任务和渠道环境及其影响，对跨组织人际关系和人际互动在营销渠道沟通中所起的作用则一直重视不够。

However , in the study of communication and efficiency of channel , researchers more focus on business tasks and the channel environment and its impact , cross-organizational relationships and interpersonal communication in marketing channels is the role of inadequate attention has been .

使成员之间得以真正通过电子化渠道进行沟通，提高工作效率。

So that members can truly communicate through electronic channels , improve work efficiency .

在电子商务环境下，顾客在产品服务渠道和沟通等方面的选择余地空前增大，转移成本不断降低。

Customer 's choice increases unprecedentedly , in respects such as the channel of service of goods and communication , etc.

英语不是通往成功的唯一渠道，沟通技能和宽阔的眼界同样重要。

English was not the only formula to success ; things such as communication skills and a broad scope are also important .

汽车营销渠道是沟通汽车制造商与消费者之间的桥梁，是汽车工业的重要组成部分。

The car marketing channel is to link up the bridge between automaker and consumer , it is the important component of the auto industry .

中俄相互投资存在经济转轨尚未完全实现、法律法规不健全、缺乏有效的筹资渠道、沟通渠道不畅等制度性和基础性障碍。

Issues of China - Russian mutual investments lie on system and base hinder such as uncompleted market economy , irregular laws , lacking effective financing and exchange ways .

这是因为互联网作为新的传播媒介具有其自身的特点，以其多元性、开放性、交互性、综合性等特点给大学生带来畅通的交流渠道和沟通方式。

This is because the Internet has its own characteristics of diversity , openness , interactive and comprehensive , etc , which provide unimpeded communication channels and opportunities for university students .

本文以沟通过程模型和项目沟通模型为基础，从沟通认知、沟通能力、沟通渠道、沟通工具、沟通制度和沟通文化六个方面对项目沟通绩效评价做了初步尝试。

Based on communication process model and project communication model , this paper attempts to assess project communication performance through communication cognition , communication capabilities , communication channels , communication tools , communication systems and communication culture .

在此基础上，对该项目沟通管理进行了设计，具体包括目的、依据、原则、沟通管理体系、沟通形式与渠道及沟通管理策略。

Therefore , the communication management of the Zhaodong Natural Gas Project is designed , including the aims , the basis , the principles , the communication management system , the communication forms and channels , and the communication management strategies .

由于团队成员之间以及团队成员与上级之间的知识水平、理解能力、个性特征、沟通方式的差异以及公司内沟通渠道，沟通模式的缺陷，使得项目团队的沟通不畅甚至整个系统不能有效运行。

Due to the team members and between team members with the different knowledge level , understanding , ability , personality , character , the mode of communication and communication channels in the company , even the entire system communication can run effectively .

为促进家校之间的有效沟通，应建立家校沟通的长效机制，畅通沟通渠道、拓展沟通方式、讲究沟通艺术。

We should establish a long-term mechanism , unblock the communication channels , develop communication ways , pay attention to the communication art in order to improve the efficiency of family-school communication .

市民通过网上投诉、咨询问答等渠道与消费者协会沟通。

The citizens communicate with the association through complaints consultation and advices online .

其次，从国内外渠道关系、渠道沟通、渠道边界人员的研究现状等三个方面梳理了主要研究成果，从而为本文提供了研究视角和分析工具。

Secondly , combined the main research results from three aspects consisted of the domestic and international channel relationships , channels communication , research status of boundary spanners , thus providing perspective and analysis tools for this study .

研究结果表明：沟通频率、沟通渠道非正式性、沟通媒介丰富度对知识集成均有正向的影响，知识传递、知识共享是知识创新的基础。

The result shows that communication frequency , informality of communication channels , and richness of communication media all has a positive influence on knowledge integration , and that knowledge transmission and sharing are bases of knowledge creation .

在最后，本论文又提出了确保营销战略实施的品牌策略、产品策略、价格策略、渠道策略、营销沟通策略、服务策略、网络营销策略和口碑营销策略八大策略及实施方法。

At the end , the article again put forward eight strategies and the implement method . These strategies include brand strategy , product strategy , price strategy , channel strategy , the marketing communication strategy , service strategy , internet marketing strategy and the word of mouth marketing strategy .

首先，明确了本文的研究范围和理论基础，对现有渠道关系理论进行了系统性总结，指出了渠道沟通的重要性，从而论证了本文研究的依据。

First , cleared the scope of this study and theoretical basis , made a systematic summary about existing theory of channels relationship .

沟通渠道和技术主要分析了项目内外部及各个阶段的沟通形式和渠道，以及不同沟通技术和媒介运用。随后，根据以上分析，编制出项目沟通计划表。

Communication channels and technology analysis mainly focuses on the communication form and channels in internal and external communication and the different project stages , and different communication technology and media used . Then , Project communication plan is worked out according to above analysis .

理顺不同渠道之间的相互关系，探讨了渠道的管理方式、渠道的组合协调、渠道的激励和沟通、渠道冲突的解决；

Fourthly , we have understood the different channels ' relationship . Fifthly , this paper has discussed the manageable way compose harmonize encouragement and link up of channel , and the conflict 's solution of channel .

房地产营销渠道的选择要以顾客的需求为核心，考虑渠道定位、顾客购买行为、产品的特性，与渠道成员的信息沟通及渠道的赢利能力，以保证销售渠道有效运转。

The core of real estate channel choice for marketing is the needs of customers , and channel position 、 consumer behavior 、 product characteristic 、 communication with channel broker and the capability of making profit are considered in order to ensure sales channel operate effectively .

本文的渠道管理策略包括：创建并维护关系型渠道关系，减少渠道的有害冲突，加强对营销渠道的控制，不断激励渠道成员，理顺渠道沟通。

The managements for marketing channels include establishment and maintaining of relations for channels , decrease of channels conflicts , strong control for marketing channels , motivation for channel members and fluent channel communication .