渠道关系

其中，关系促进与信息沟通协调渠道关系；

Among them , relationship promoting and information communication coordinates channel relation ;

影响接受与控制减少适应渠道关系；

Influence acceptance and control reduction adapts channel relation ;

第四部分通过OliVer公司、惠普、联想、PG等国内外企业将关系营销应用在渠道关系管理中的成功案例来论证其理论和实践的可行性。

In the fourth section , the successful case about how the companies , home and abroad , such as Oliver , HP . levon , PG , touse Relationship Marketing in Channel Relationship is feasibility both in theory and at practice .

建立联盟型渠道关系；

To establish alliance channel relations and MIS of distribution channel ;

基于资产视角的渠道关系价值计量研究

Channel Relationship Value Measure from the Point View of Assets

我国医药生产企业渠道关系管理研究

The Research of Channel Relationship Management in Our Pharmaceutical Manufacturer

以及如何建立和管理这种营销渠道关系？

How to establish and manage the marketing channel relationship ?

建立什么样的营销渠道关系？

Which type of the marketing channel relationship do we should to establish ?

伙伴型营销渠道关系研究

The Research on Partner Marketing Channel - Relationships

关于在我国构建伙伴型营销渠道关系的研究

The Research about Structuring the Partner Type Relation of Marketing Channels in Our Country

边界人员私人关系对渠道关系行为的影响研究

Research on the influence of personal relationship between boundary personnel on channel relational behaviors

于是，很多学者开始对渠道关系与企业绩效之间的关系进行研究。

Therefore , many researchers began to study the relationship between channel relationship and performance .

渠道关系质量、渠道关系行为与经销商绩效之间的关系研究联系总部、首相、厂商的渠道。

Research on Relationship between Channel Relationship Quality , Channel Relationship Behavior and Dealer Performance ;

渠道关系替代网络中的权力结构与策略：理论视角的研究

Power Structure and Strategies in the Channel Substitute Relationship Network : A Theoretical Perspective Study

限制机会主义维护渠道关系。

Forbearance opportunism safeguards channel relation .

营销渠道关系研究

The Research of Marketing Channel Relation

渠道关系是指渠道系统中各个成员之间的交往状态和合作深度。

Marketing channel relationship is the interaction state and cooperation depth among members in marketing channel system .

浅析渠道关系

Approach on marketing channel relationship

从分销到直销：销售渠道关系的经济分析

From Direct Marketing to Distribution : An Economic Analysis on the Effect of the Relationship of Distribution Channel

第三部分主要从渠道关系的合作部分进行分析展开。

In the third part the paper will spread from the cooperative part of the channel relationship mainly .

第4章是论文重点，共分8节内容对银行业基本属性与货币政策信用渠道关系进行研究。

, I mainly analyze the relationship between consumption behavior and credit channel of monetary policy with 4 sections .

近几年来，渠道关系质量、渠道行为逐渐成为渠道关系营销研究中非常关键的领域，其相关的研究也正在日益蓬勃的发展。

In recent years , relationship quality and relationship behavior have become the core field of channel relationship marketing researches .

为即将进行的产品活动任命公共关系经理、媒体经理和渠道关系官。

The PR manager , media manager , channel relations officer are to be appointed for the forthcoming product campaign .

正文结束部分给出渠道关系发展方案及大金分销渠道的重新设计方案。

The plan of channel relation development and redesign of channel scheme is presented in the end of the text .

针对不同信任度的渠道关系实施差异化的管理方式是渠道分类管理的一个新的视角。

It is a new point of view of marketing channel management to apply different management methods to different trust-degree relations .

为以前的得失利弊作一个总结，也试图为今后的渠道关系发展摸索出一条道路。

The writer also reaches conclusion on previous advantages and disadvantages and tries to explore a new road for channel development .

最后，论文对IT企业如何提升渠道关系质量，提出了一些建议。

Finally , the papers on how to improve relationship between the IT enterprise marketing channels made a number of recommendations .

研究结论对于研究和弄清我国营销渠道关系的主要影响因素及其重要程度的变化机理奠定了基础。

The conclusions would help clarify the major influential factors and their importance degree change mechanism in Chinese marketing channel relationship .

首先，明确了本文的研究范围和理论基础，对现有渠道关系理论进行了系统性总结，指出了渠道沟通的重要性，从而论证了本文研究的依据。

First , cleared the scope of this study and theoretical basis , made a systematic summary about existing theory of channels relationship .

在西方营销学界，部分学者对营销渠道关系中的破坏性行为进行了研究，也取得了一些研究成果。

In previous study , some western scholars have studied on the destructive acts in channel relationships and some papers have been published .