消费者角色

广告影响下男性消费者角色的扮演分析

Analyzing the Role Acting of the Male Consumers under the Influence of Advertisement

在市场经济条件下，大众传播媒介可能采取二种定位策略，即消费者角色策略与企业角色策略。

The article talks about two strategies_consumer role strategy and enterprise role strategy that the mass media might adopt in the market_oriented economic system .

后来，我们开始接受了另一个观点：让我们成为以最大工作小时和最大化收入为目的的消费者角色的观点。

We have since come to accept a different idea , one that puts us in the role of consumers who aim to maximize our working hours and income .

受消费者角色期望的影响，贫困大学生更加重视能满足基本生理需求的消费，消费需求处于较低的层次；

The role expectation restricts Poor College Students apart from luxurious consumption . Thus , Poor College Students ' consumer demand located at a low level , and they attach importance to the basic demand .

架构师，作为资产消费者的角色，将在RUP的初始和细节阶段极力搜寻资产。

The architect , acting as an asset consumer , will typically search for assets during the Inception and Elaboration phases of RUP .

女性消费者社会角色：一个量表的开发

Gender Roles of Female Consumer : A Scale Development

作为国民经济总体的重要组成部分，在整个国民经济活动过程中，住户部门不只扮演消费者的角色，同时还扮演生产者的角色，住户部门的生产在整个国民经济生产中占据着重要的地位。

As an important part of the overall national economy , the households sector not only plays the role of consumers , also plays the role of production during the national economy .

因此，美国老年人逐渐表现出继续以生产者而非纯粹消费者的角色参与社会并与之保持联系，从而获得社会的认可、尊重和自我满足。

Gradually elder Americans continue to show producers rather than merely the role of consumers to participate in society and keep in touch with society to obtain social recognition , respect and self-satisfaction .

以往，美国在英国、西班牙等其它规模较小的经济体的陪伴下，扮演着最终消费者的角色，维持着全球经济的平衡。

The world was kept in balance by the US acting as a consumer of last resort , in the company of a few other smaller economies such as the UK and Spain .

而当社会个体定位于消费者这一角色时，安全即被赋予了特殊的具体的价值内涵。

When individuals in the society are located in the role of consumers , the safety has been endowed with the special and specific value content .

消费者行为的改变包括消费者角色的转变，消费者购买行为日趋个性化、理性化。

The change of consumers includes the change of customers ' role , individuation and rationalization of customers buying behavior .